Snapchat Ads Target Audience
Posted: Sat Apr 05, 2025 5:16 am
Do we still need Snapchat as an advertising channel?
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According to the Newcom social media research 2019, 2.4 million Dutch people use Snapchat. 1.3 million of them do so daily. This is a slight decrease compared to 2018. The medium also gave up its second place as the most used daily channel among young people. Should we now officially ban Snapchat from our advertising strategies? Or can we still reach target groups with it?
Target audience & content
Do you want to know if Snapchat can be a good advertising channel for you as a industry email list marketer? To find out, it is important that you look at the possibilities of Snapchat. Your target group and content are the starting point. Can you reach your target group on the medium and does that have added value?
If your target audience is young people between the ages of fifteen and nineteen, you’re in the right place. Because according to the Newcom study, more than half of 15- to 19-year-olds use Snapchat daily. Is your target audience older? Then I advise against Snapchat as the preferred channel in your advertising strategy. 20- to 39-year-olds use it very little: only 32% of them are on Snapchat and only 16% do so on a daily basis.
Free webinar alert! Learn which marketing opportunities you need to seize in 2025. Watch now
According to the Newcom social media research 2019, 2.4 million Dutch people use Snapchat. 1.3 million of them do so daily. This is a slight decrease compared to 2018. The medium also gave up its second place as the most used daily channel among young people. Should we now officially ban Snapchat from our advertising strategies? Or can we still reach target groups with it?
Target audience & content
Do you want to know if Snapchat can be a good advertising channel for you as a industry email list marketer? To find out, it is important that you look at the possibilities of Snapchat. Your target group and content are the starting point. Can you reach your target group on the medium and does that have added value?
If your target audience is young people between the ages of fifteen and nineteen, you’re in the right place. Because according to the Newcom study, more than half of 15- to 19-year-olds use Snapchat daily. Is your target audience older? Then I advise against Snapchat as the preferred channel in your advertising strategy. 20- to 39-year-olds use it very little: only 32% of them are on Snapchat and only 16% do so on a daily basis.