How to use Facebook Pixel

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Build a lookalike audience and optimize your audience
Using the information provided by Pixel, it is also possible to build a so-called “similar” audience made up of users with similar tastes, interests and ages to users who have already interacted with the website, seeking to choose the right target for your Face Ads.

Among the other features of Facebook Pixel is the one that allows you to optimize the audience of a Facebook Ads campaign based on value, that is, automatically display ads to people who, based on purchase data and spending levels, are more likely to make higher-value purchases.

Make campaigns for a tailored audience
Thanks to the information provided by Facebook Pixel, therefore, in a nutshell, it is possible to create more effective Facebook Ads campaigns targeting a tailored audience based on the information available.

The more conversions on your website increase, the more Facebook can show ads to people who are likely to take certain actions. In this regard, we talk about conversion optimization .

Specific advantages offered by Facebook Pixel include ensuring that ads are shown to the right people , increasing sales, and measuring ad results (by analyzing what happens after people have viewed them).


And how do you use the Facebook Pixel? Installing the Facebook Pixel on your website, thanks to the information provided by the social network itself, is a simple and quick procedure, as long as the person carrying it out has some familiarity with the tool. The general advice, in the absence of adequate technical skills, is to contact a professional. See:

How is it created?
To create a Facebook Pixel you need to have a website dedicated to your company/business and be able to update your code:

The first step in the creation process is to access the Pixel tab in Event Management;
From there, you need to click on “Create a Pixel”, read the instructions on how this tool works and then click on “Continue”;
Once these first steps are complete, you can give your Pixel a name;
Next, you need to enter the website URL and click “Continue”.
How to add it to the website?
Once you’ve created your Facebook Pixel, you’ll need to add it to c level executive list your website. There are three installation options:

Manually adding Pixel code to the website;
Using an integration tool;
Instructions by email.
If you choose the first option, the steps to follow are:

Locate the website header code;
Copy the entire Pixel code and paste it into the website header;
Click the button to enable or disable advanced match search;
Verify that the code works correctly;
This last step is possible thanks to the “Send test traffic” function.
If you choose to use a partner integration, you must:

Enter the “Pixel” tab in Event Management;
Click on “Configure Pixel”;
Click on “Use a partner integration”;
Select a partner from the list;
And finally, follow the configuration instructions displayed on the screen.