Challenge 1: Identifying fake followers and manipulated engagement
Posted: Sat Apr 05, 2025 5:02 am
The 6 Challenges Marketers Face in Influencer Marketing
Free webinar alert! Learn which marketing opportunities you need to seize in 2025. Watch now
Influencer marketing has come of age. Yet, marketers continue to face campaign management challenges, according to a recent study . What challenges do marketers face today, and how can they overcome them?
Unfortunately, as social media platforms grow and evolve, so do the bots. A major concern for half of marketers c level executive list is spotting fake followers and inauthentic activity on social media. Fake followers are often fake accounts or bots, designed to automatically mimic the activity of real users in order to generate more engagement.
All social media platforms are victims of bots. For example, Facebook reported in Q1 2018 that they had removed 1.3 billion fake accounts. Twitter , a platform that is constantly plagued by bots, is said to have as many as 50 million accounts run by bots. Last summer, the NY Times wrote an article about YouTube’s susceptibility to fake video views, incentivized by companies to increase video views. Despite desperate efforts to remove fake accounts, Instagram is estimated to still have 95 million bot accounts.
How do you identify fake followers?
To stay on top of this problem, marketers need to know ways to spot fake followers.
Engagement: calculate the engagement rate to see how strong the bond is with followers.
Free webinar alert! Learn which marketing opportunities you need to seize in 2025. Watch now
Influencer marketing has come of age. Yet, marketers continue to face campaign management challenges, according to a recent study . What challenges do marketers face today, and how can they overcome them?
Unfortunately, as social media platforms grow and evolve, so do the bots. A major concern for half of marketers c level executive list is spotting fake followers and inauthentic activity on social media. Fake followers are often fake accounts or bots, designed to automatically mimic the activity of real users in order to generate more engagement.
All social media platforms are victims of bots. For example, Facebook reported in Q1 2018 that they had removed 1.3 billion fake accounts. Twitter , a platform that is constantly plagued by bots, is said to have as many as 50 million accounts run by bots. Last summer, the NY Times wrote an article about YouTube’s susceptibility to fake video views, incentivized by companies to increase video views. Despite desperate efforts to remove fake accounts, Instagram is estimated to still have 95 million bot accounts.
How do you identify fake followers?
To stay on top of this problem, marketers need to know ways to spot fake followers.
Engagement: calculate the engagement rate to see how strong the bond is with followers.