The long shelf life of content
Posted: Sat Apr 05, 2025 4:56 am
But if you use it as a marketing tool, so that consumers find you, you have to consider it as a search engine. Then you also have to apply an SEO strategy. Moreover, users are mainly on the platform to fill their own boards and not so much to like and comment.
Another big advantage of Pinterest is that the images remain findable. They do not disappear to the bottom of the timeline, as is the case with Facebook and Instagram. A few days after posting, a Facebook post hardly yields anything because no one sees it anymore. The average shelf life of a Tweet is eighteen minutes.
The average shelf life of a pin (post on Pinterest), on the other hand, is four months. Content on Pinterest therefore has a long life. People save images on their boards, but they are also easy to find using keywords. As a result, you can still get a lot of visitors to your website one or even two years later because of that one pin.
How Pinterest Works
First of all, I want to clear up a misunderstanding. Pinterest officially belongs to the b2b email list category of social media channels. You can follow others and respond to others. However, it is not a social media platform like Facebook and Instagram. In fact, it is not social at all.
Pinterest is not a social media platform like Facebook and Instagram.
People aren’t on Pinterest to connect with each other or comment on each other’s pins. So it’s not so much about others seeing what you’re doing. They don’t need to see your vacation photos, and you don’t need to like the photos of a new puppy. Save those personal updates for Facebook or Instagram.
Another big advantage of Pinterest is that the images remain findable. They do not disappear to the bottom of the timeline, as is the case with Facebook and Instagram. A few days after posting, a Facebook post hardly yields anything because no one sees it anymore. The average shelf life of a Tweet is eighteen minutes.
The average shelf life of a pin (post on Pinterest), on the other hand, is four months. Content on Pinterest therefore has a long life. People save images on their boards, but they are also easy to find using keywords. As a result, you can still get a lot of visitors to your website one or even two years later because of that one pin.
How Pinterest Works
First of all, I want to clear up a misunderstanding. Pinterest officially belongs to the b2b email list category of social media channels. You can follow others and respond to others. However, it is not a social media platform like Facebook and Instagram. In fact, it is not social at all.
Pinterest is not a social media platform like Facebook and Instagram.
People aren’t on Pinterest to connect with each other or comment on each other’s pins. So it’s not so much about others seeing what you’re doing. They don’t need to see your vacation photos, and you don’t need to like the photos of a new puppy. Save those personal updates for Facebook or Instagram.