Keep in mind that different email campaigns will have different success measures, whether they are abandoned cart emails or informational newsletters. So it pays to segment your emails and campaigns into different categories, such as onboarding, transactional, promotional, and reengagement—after all, you can’t compare apples and oranges.
Screenshot from COAT Paint abandoned cart customer email
It’s one thing to analyze KPIs, but there’s nothing like experiencing emails the way your subscribers would. Is the layout intuitive? Is the branding consistent with your website? Does the header text display correctly?
Take time to evaluate the content and design, including visuals, text, and accessibility.
The content of your email is the voice of your brand. Along with CTAs, content plays a critical role business owner data in conversions. So make sure everything is clear, well-designed, and strategically placed to positively impact your results.
Is every single email targeting the right demographic and user base? Does your content resonate with your target audience?
For example, if you’re sending a series of promotional emails about remote support tools, this review step might help you figure out if your message is relevant to your audience or if you’re reaching the right people. Maybe your message is too vague and you need to separate future campaigns to target businesses and consumers separately.
Additionally, using an intuitive email editor can make it easier to create visually appealing and engaging email content.
During this phase, you may also:
Evaluate your email workflow : Understand the journey your emails create for your recipients. They should guide them seamlessly through the sales funnel. If every campaign feels the same, it’s time to rethink. Adapting based on feedback can lead to more personalized and effective workflows.
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