Email Marketing Profiling

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Email Marketing – The Importance of Being a Database
Your editorial plan is designed to make you sell more. That's why your email list is the best indicator of the health of your performance index.

Difficulty level:
Over time, you have acquired and built an bank database database and have conquered a portion of customers and prospects to whom you can send personalized offers. Experience has taught you which message to provide and with what type of communication, so as to always be relevant, thanks to the relevance and attractiveness of your content. Monitoring the progress of your campaigns is under control, and you are also equipping yourself for an increasingly advanced segmentation of your list. Is something missing?

The risk is that a plan has not been developed to maximize the email marketing strategy, increasing the reach of your communications, or increasing the database of readers. It is important to consider Email Marketing as a system for creating relationships, as well as consolidating and managing them. The contacts already acquired in various capacities have in fact already developed an interest in your products or your company and must therefore be nurtured and finalized through a profiled strategy. This life cycle will inevitably produce, in addition to the desirable successes, two other main consequences: the stagnation of users who are not very involved and the exit, through unsubscription, of those who are even less interested.