CTAs are a type of call to

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For example, you can add “No hidden fees or extra costs,” “Cancel anytime,” or “Book a call.” You may also like: Email Copywriting: 19 Proven Formulas to Use for Your Next Campaign Copywriting Tips: 23 Highly Effective Steps to Increase Conversions book a call Image via Survicate 5. Email Calls to Action Did you know that the average return on investment (ROI) for email marketing is over $36 for every dollar spent ? With such impressive statistics, you'd be crazy not to send compelling emails with nurturing CTAs to your mailing lists. But what type of CTA should you send? Well, abandoned cart emails could help you re-engage customers who have shown interest in your brand.

Alternatively, you can send a discount code to email subscribers, thereby increasing sales and building brand loyalty . Feel free to experiment and remember to include links back to your site. Here's a good example mobile phone number data updated 2025 of an effective email call to action that's also optimized for mobile devices. email CTA Image via very good emails 6. Read more calls to action "Learn More" action that encourages users to delve deeper into your content. You'll often see them at the end of blog post excerpts or article summaries.

They're great for keeping readers engaged and increasing page views. For example, if you have a cooking blog, you can use a "Learn More" CTA at the end of a recipe preview to invite readers to check out the full recipe and instructions. These types of CTAs work well for: News sites Blog Online magazines Any site with long content Here's a great example of a "Read More" call to action from ReadNow. Read now CTA Image via ReadNow 7. CTA for free trial/subscription Free trial or subscription CTAs are types of CTAs that encourage users to try a service or subscribe to content for free or at a discounted rate.