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Research Probably one of the

Posted: Mon Dec 09, 2024 6:29 am
by siyam12
most interesting and performing sectors of SEMrush . The tool for performing the Competitive Research analysis allows you to make strategic decisions for your business based on data. So without improvising or aiming for objectives that are useless to your promotional work.

The basic concept: here you have different tools, such as those for SEO analysis or advertising on search engines. However, everything is declined around the need to create a work of comparison, study and feedback to improve the presence of your website in a competitive context .

For example, you can find out what your competitors' traffic sources are, where they are entering to intercept new market niches that are useful for increasing turnover. The main aspect of this toolbox: everything focuses on a utilitarian aspect, there is no room for vanity metrics .

The substance is at the heart of the analysis that you can carry out with SEMrush, which allows you to obtain an initial snapshot of the comparison between your brand and that of the competitors you want to overcome.

You can also dive into the details of SEO analysis , PPC, citation tracking, and social work. In short, if you want to start a new online venture or if you just need a good analysis to confirm your marketing actions, you need to use this feature of SEMrush.

Advertising
The PPC advertising toolkit is one of the most powerful and Philippines Phone Numbers effective tools in SEMrush. First of all because it allows you to do a real market analysis with a study of the companies that compete in your same sector. You can study the ads and discover how they choose to move.

semrush advertising tool
By clicking on the various sections you can discover the characteristics of the various ads . From here, work on your ads begins by studying the most competitive keywords to create high-performing ads.

You can track the visibility of ads on the search engine and activate a complete search engine advertising job. So complete that it can also embrace another fundamental aspect for a brand: that of social media. But let's address this topic in the next paragraph.

Social
That's right, that's why SEMrush is not just a simple SEO tool but a tool designed to improve your online presence tout court. That is, from every point of view, including the one involving social media. Through the toolkit dedicated to SMM , in fact, you can work on:

Image

Publication.
Tracking.
Adv (beta).
This means that you can use SEMrush for three different purposes . First, to publish content on Instagram, Facebook, LinkedIn, Pinterest and other platforms by managing an editorial calendar that also allows you to schedule the content you want to launch on the channels.


Noteworthy point: you can also publish content on Google My Business, a channel that is little considered but fundamental for Local SEO . Also very important is the third function of SEMrush Social Tracker that gives you the possibility to monitor behavior, growth and evolution.

semrush social tracking
The jewel in the crown of this suite of tools, however, is the advertising section that allows you to work on a fundamental point: the ability to create, manage and optimize sponsored ads directly from this panel. Obviously after having connected the various accounts that you want to manage at best.

What are the alternatives to SEMrush?
The web is full of tools that can tackle processes similar to those developed by SEMrush. For example, you can use SeoZoom which is an excellent tool for search engine optimization aimed at the Italian market. Furthermore, there is Majestic which is always one of the fundamental tools for link analysis and then there is Ahrefs which proves to be an excellent platform for working on international SEO.

Without forgetting that an SEO expert and a web performer – a professional dedicated to optimizing the performance of a website – should always work with other tools at his side such as Looker Studio and Screaming Frog that allow you to obtain data that is difficult to retrieve in any other way.

However, SEMrush continues to be one of the most complete platforms ever, perfect for those who do not only need to track keywords and monitor the positioning of their website.

Must Read: Google Tag Manager An Indispensable Tool

How to use SEMrush?
We need to use it intelligently. For example, to track results that interest us and to find out how to optimize a web page regardless of the keyword search with the highest search volume. Probably, in terms of performance, what makes the difference is completeness.


With SEMrush you have the opportunity to do an in-depth and timely competitor analysis in order to identify new opportunities, uncovered niches and new fronts to reach potential customers .

Surely if you are only looking for a tool to track rankings or find keywords SEMrush is a waste, it represents a useless investment if you want to use it in this way. If instead you intend to use it for yourself and your clients as the cornerstone of the entire digital strategy you are doing a good deal.

Tags:Web Tools