EVs are no longer just an alternative

[suchonak.a.ni.z]

Hybrid vs EV vs ICE Lead Conversion Rates
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Simply put, —they're becoming the popular choice.

And with purchase timelines shrinking, brands need to rethink how they engage consumers before they make up their minds.

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Implications for Automotive Brands: Adapting to a Faster EV Market
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With consumers moving from enquiry to decision faster than ever, traditional, long-winded nurturing strategies may prove to be less effective. Brands that engage potential EV buyers earlier and more engineer data precisely will capture their attention at the right moment, resulting in better outcomes.

Driftrock data shows that the average EV enquiry-to-purchase time has dropped by 49 days, meaning quicker conversions should now be the expectation, not the exception.For automotive marketers, this presents both an opportunity and a challenge: how can you ensure your brand is part of the consumer's decision-making journey before they've already made up their mind?