Segment your email list and send relevant

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Here's an example of the signup form BetterUp uses for the lead magnet we showed you earlier:

Activate the sample form
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To simplify the opt-in process, consider adding an OAuth option to your form. By integrating OAuth into your form, prospects can instantly provide contact details using credentials from other platforms like Facebook or Google, with just one click.

Activate the sample form
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This data not only makes the signup process easier for users, but it also allows you to segment your email lists to create personalized and targeted email marketing campaigns. More on list segmentation in a moment!

To optimize your landing pages, make sure to include relevant keywords, compelling images, and sales copy in your audience’s preferred messaging style. We also recommend A/B testing your landing pages before publishing them.

5. Use interactive content to understand the key needs and preferences of your new subscribers
Send dynamic content to new subscribers to understand their key needs and preferences. Use this doctor data valuable data to segment your lists. Examples of dynamic content include interactive quizzes, surveys, and questionnaires.

For example, if you have an e-commerce store, you could send out an introductory questionnaire to find out which top products your audience segments are most interested in. For example, you might have one segment interested in power tools, another interested in household items, and a third interested in outdoor gardening equipment.

Or, if you own a makeup line, you could send a quiz to discover your email subscribers’ best foundation and lipstick shades, so you can offer personalized recommendations and relevant content in future emails.

Taking this extra step isn’t mandatory, but it’s an incredibly strategic way to discover which specific email content your new subscribers will appreciate most.

automated content to each group
Use email marketing software to segment your email list. Then, set up a series of emails for each audience group to help them convert.