Implementing signup forms on your website is one way to find future subscribers. Alternatively, you can use incentives, such as discount codes, to encourage prospects to sign up for your email list. Don't forget the power of social media in finding your people.
Personalize and target emails
What works for one client may not work for another. So, make sure you send personalized emails for maximum relevance. It may be helpful to segment your email list based on demographics, preferences, and user behavior. Then you can be sure you are sending your email subscribers the type of content they are most likely to respond to.
It’s better to spend more money on more personalized content than to waste money on a campaign that a large percentage of recipients won’t open.
Clean your email list regularly
Having a long list of subscribers is not the main goal: it is more important that the contacts in the list are of high value.
For this reason, it is best to regularly remove inactive accounts. High bounce rates or low open architect data rates will only hurt your email ROI.
Additionally, you should ensure that your contact information is up to date so that your targeting efforts are accurate.
It might be worth making an effort to re-engage inactive email users before removing them, perhaps by offering incentives to shop with you again.
Email Re-engagement Example
Copywriting techniques make all the difference when it comes to email communications and marketing. The perfect combination of words can grab the recipient's attention, compelling them to open an email they would have otherwise ignored.
From here, all of your copy should be well-crafted to ensure the customer continues reading, hopefully continuing their journey by clicking the CTA.
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