Any One Project Or Platform
Posted: Mon Dec 09, 2024 6:24 am
It’s No Longer About Selling “content Marketing” As A Concept.if Your Business Case Involves Showing The C-suite How Competitor X Has An Amazing Blog, Competitor Y Won An Award For Its White Paper Program, Or Competitor Z Drives Better Loyalty With A Podcast, Expect Shrugged Shoulders And A Lifted Eyebrow.
It’s Not That Senior Leadership Doesn’t Believe That Content Marketing netherlands phone number resource Can Work. They Do. But They Can’t See HowConnects To The Overall Business Strategy.put Simply: Don’t Ask To Build A New Model Of Car. Show How You’ll Survive The Disruption Of The Auto Industry Instead.
Make A Renewed Business Case For Strategic Content Operationsmake No Bones About It – These Challenges Will Hit Every Business In Every Industry. My Four Most Recent Consulting Engagement Inquiries Didn’t Involve Launching A New Content Marketing Approach Or Measuring Thought Leadership. Each Request Involved Helping Make Content Creation In Marketing And Communications More Effective And Efficient.
It’s Not That Senior Leadership Doesn’t Believe That Content Marketing netherlands phone number resource Can Work. They Do. But They Can’t See HowConnects To The Overall Business Strategy.put Simply: Don’t Ask To Build A New Model Of Car. Show How You’ll Survive The Disruption Of The Auto Industry Instead.
Make A Renewed Business Case For Strategic Content Operationsmake No Bones About It – These Challenges Will Hit Every Business In Every Industry. My Four Most Recent Consulting Engagement Inquiries Didn’t Involve Launching A New Content Marketing Approach Or Measuring Thought Leadership. Each Request Involved Helping Make Content Creation In Marketing And Communications More Effective And Efficient.