Solution: it should be convenient for the foreman here

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Having thought over the task, we decided to start with drawing up a portrait of the buyer. And here we were greatly helped by the general director of STD "Petrovich" Evgeny Movchan, who, by the way, personally supervised the entire course of the project.

"Focus on the foremen," the CEO of Petrovich told us. According to him, the core of the target audience is people who are professionally versed in repairs and products for them. It is this audience that should be comfortable on the site first and foremost - both in terms overseas chinese worldwide database of finding a product, etc., and in psychological terms. It is this kind of person who, upon entering the site, should feel that they speak their language here and that they are one of them.

Implementation: Finding a common language
How to make sure that the target audience understands that the site is created for them? Of course, conduct testing. We conducted research, gathered user focus groups, launched UX testing and a detailed audit of the existing site . Based on the tests, we developed prototypes and user scenarios for 20 main pages - for desktops and tablets.