Facebook & organic reach: what you should definitely not do
Posted: Thu Mar 27, 2025 7:17 am
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Last week Facebook published their Content Distribution Guidelines. The guidelines for content distribution. They should make clear which types of messages are less distributed in the news feed and therefore get less organic reach. For example because they are spammy or of low quality. Facebook's guidelines are useful to take into account as a social media marketer, but actually everyone who uses Facebook (professionally) should know them.
The guidelines are an addition to the Community Standards, which indicate what content is phone number library not allowed on Facebook and is therefore removed from the platform. The Content Distribution Guidelines are not so much about what is not allowed But more about the gray area of posts that are not against the rules, but for various reasons get less reach in the news feed.
What are Facebook's content distribution guidelines?
Chances are that some of the guidelines will sound familiar to you. Many of them have been communicated separately in recent years. And there is, in fact, little that is new under the sun.
The difference is that Facebook has now brought them together in one complete overview in the 'Transparency Center', which will also remain up-to-date. For each guideline, it is explained what it entails and why it applies. In addition, Facebook gives an example of how it should not be done for almost every guideline.
Guidelines based on user feedback
One of the important pillars on which 12 of the total 28 Facebook guidelines are based, is the direct feedback of people. In other words: what Facebook users like to see and what they don't. I will highlight a few.
Last week Facebook published their Content Distribution Guidelines. The guidelines for content distribution. They should make clear which types of messages are less distributed in the news feed and therefore get less organic reach. For example because they are spammy or of low quality. Facebook's guidelines are useful to take into account as a social media marketer, but actually everyone who uses Facebook (professionally) should know them.
The guidelines are an addition to the Community Standards, which indicate what content is phone number library not allowed on Facebook and is therefore removed from the platform. The Content Distribution Guidelines are not so much about what is not allowed But more about the gray area of posts that are not against the rules, but for various reasons get less reach in the news feed.
What are Facebook's content distribution guidelines?
Chances are that some of the guidelines will sound familiar to you. Many of them have been communicated separately in recent years. And there is, in fact, little that is new under the sun.
The difference is that Facebook has now brought them together in one complete overview in the 'Transparency Center', which will also remain up-to-date. For each guideline, it is explained what it entails and why it applies. In addition, Facebook gives an example of how it should not be done for almost every guideline.
Guidelines based on user feedback
One of the important pillars on which 12 of the total 28 Facebook guidelines are based, is the direct feedback of people. In other words: what Facebook users like to see and what they don't. I will highlight a few.