Important Questions About Lead Capture Pages

[Jahangir147]

Before we dive into lead capture pages, let's cover some basics so we're all on the same page. It's frustrating to read an article on a topic and then get lost in unfamiliar jargon.

We have specific questions, we want to shout out, but first, we want to define the word "page." The term has evolved over the years as websites have become more nuanced and varied. Interactive elements have expanded the definition of the word "webpage," making it more confusing for newcomers.

If you visit the Hello Bar homepage, you will see a standard page.

Important Questions About Lead Capture Pages 2

Let's say this is your first visit to the page. You decide not to fulfill the bank database call-to-action (CTA) requirements on the homepage, so you'll click the X button on your browser.

At this point, an exit pop-up window will appear:

Important Questions About Lead Capture Pages - Exit Pop-Up

It invites you to re-engage. In a way, it's a page in itself.

Pop-ups, sliders, and even top bars can qualify as pages when used correctly.

What is a lead capture page?
A lead capture page is a page or element on your website that asks a user to enter information. In other words, it's a form field with a submit button.

For example, if you're using Hello Bar to capture leads, you might decide to design a top bar. In this, you'll include a headline , one or more form fields, and a CTA.

What is a lead capture page?

“Get free weekly coupons” is the headline, the form field asks for the user’s email address, and “Sign up now!” is the CTA.

Simple, right?

Your form can also ask for the user's name, phone number, and other information. However, simple forms tend to perform best. It's best to have as few fields as possible to reduce friction.