And how does it do it? Here are some common ways:

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In the 1950s, James Vicary claimed to have inserted messages such as "Drink Coca-Cola" and "Eat popcorn" during movie screenings. According to Vicary, sales increased significantly. Although his experiment was later discredited, this case popularized the idea of ​​subliminal advertising.

2. The FedEx logo
The FedEx logo is a great example of hidden imagery. If you look closely, an arrow forms between the "E" and the "x," symbolizing speed and precision, two values ​​associated with the brand.

FedExImage source: CNN

3. Marlboro and Formula 1
When tobacco advertising was banned in sports, Marlboro used color patterns on Ferrari cars that subtly echoed its logo. Although not explicit, it created a visual connection with the brand.

subliminal advertising example MarlboroImage source: The Spanish newspaper

4. Toblerone and the hidden bear
A bear can be seen in the Toblerone logo, inside the mountain. This not chinese student data only reinforces its Swiss origins (Bern, known as the "city of bears"), but also adds an intriguing visual detail for attentive observers.

subliminal advertising example TobleroneImage source: Creative Bloq


In a Pepsi campaign, when three cans of a certain design were aligned, the letters formed the word "SEX." This was a highly criticized example, but it generated great interest and visibility for the brand.


These cases are examples of subliminal advertising that has been used in the past, but it's important to note that these practices are now prohibited in many countries, such as Spain, due to their lack of ethics and legality.