How digital transformation is driving sales

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Today, digital transformation is essential in the real estate sector , especially in marketing, sales, and customer service processes. This transformation has been achieved through the use of various tools, such as HubSpot and Aircall , which have become important allies in the process of improving processes and results in these areas.

Real estate development marketers face the challenge of attracting potential clients in an increasingly competitive market . To achieve this, they need to use marketing automation tools band data like HubSpot , which allow them to create personalized content targeted to a specific audience. This tool makes it possible to attract the right clients and improve the return on marketing investment.

Once you've established contact with a potential customer, it's essential to provide efficient and personalized support . To achieve this, real-time communication tools like Aircall allow customers to make and receive calls and text messages anytime, anywhere. This facilitates customer communication, resulting in better customer service and a more satisfying shopping experience.

Another key tool in the digital transformation process in the real estate sector is virtual property tours, thanks to virtual and augmented reality tools. This technology allows clients to explore properties virtually, saving time and resources for both real estate agents and clients.