How pharmaceutical manufacturers

[rabhasan018542]

The pharmaceutical market has only recently gone digital. The conservative industry was pushed to take this step by rapid changes - permission for online sales and delivery of non-prescription drugs, the pandemic, which caused a wave of demand for medicines and medical products.

But what is even more annoying is that pharmaceutical companies do not have access to all the tools for promotion in digital channels.

For example, advertising platforms are gambling database mexico increasingly controlling the content of advertisements on medical and pharmaceutical topics, not to mention the fact that prescription drugs are prohibited from being advertised at all. Since November 10, Google has introduced new restrictions for contextual advertising. The Health section has been updated , which describes in detail the bans on advertising a number of drugs and products. Now pharmaceutical manufacturers will not be able to place ads on topics related to personal health.

The following products fall into this category:

• Over-the-counter cold and flu tablets, decongestants and fever reducers;

• Breastfeeding: breast pumps, nursing bras, breast milk storage containers;

• Chronic acne: acne treatment systems, light therapy for acne, retinoids for acne.