Requirements for advertising medical services
Posted: Thu Mar 27, 2025 6:34 am
Before launching an advertisement on a medical topic, you need to find out the requirements of advertising systems and the legislation of the countries in which the advertisement will be shown.
In Russia, this is the law "On Advertising". Until 2014, its provisions completely prohibited the display of advertisements for medical services on the Internet. In 2014, this ban was lifted. Now, it is possible to advertise medical centers and medical services, but with restrictions. And these restrictions are taken into account by advertising platforms.
Requirements for medical ads in Google Ads
In Google Ads policies, medical topics, like gambling database hong kong pharmaceuticals, are included in the section "Content and features with restrictions" . Google allows advertising of medical products and services, but the ads must comply with "all applicable laws and industry standards". Therefore, the advertiser should be aware of the laws of the regions in which he wants to advertise.
List of medical services that are prohibited from being advertised on Google in the Russian Federation:
Unproven/experimental treatments . This includes stem cell treatments, gene therapy, cell therapy, etc. Advertisements for experimental treatments may be shown in, for example, Israel, Belgium, Vietnam, Germany (full list of countries here ).
In Russia, this is the law "On Advertising". Until 2014, its provisions completely prohibited the display of advertisements for medical services on the Internet. In 2014, this ban was lifted. Now, it is possible to advertise medical centers and medical services, but with restrictions. And these restrictions are taken into account by advertising platforms.
Requirements for medical ads in Google Ads
In Google Ads policies, medical topics, like gambling database hong kong pharmaceuticals, are included in the section "Content and features with restrictions" . Google allows advertising of medical products and services, but the ads must comply with "all applicable laws and industry standards". Therefore, the advertiser should be aware of the laws of the regions in which he wants to advertise.
List of medical services that are prohibited from being advertised on Google in the Russian Federation:
Unproven/experimental treatments . This includes stem cell treatments, gene therapy, cell therapy, etc. Advertisements for experimental treatments may be shown in, for example, Israel, Belgium, Vietnam, Germany (full list of countries here ).