The importance of identifying the target

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The key word is timing
As we have seen, Back to School is not just about the month of September, but starts in July.

Families give top priority to school expenses, even investing large sums of money, but they prefer to seize offers and promotions, acting well in advance or taking advantage of last minute promos.

Therefore, it is a good idea to launch your Back to School marketing strategy from July to September, to allow even latecomers to enjoy the same opportunities as those who moved early.

For effective Back to School marketing strategies, you need to divide your audience as best as possible, identifying potential target audiences.

It is natural to ask who is more appropriate to address: the students or their parents directly?

In general when it comes to Back to School we can differentiate student data three different target populations:

Parents or caregivers , usually mothers who are more or less experienced in online shopping.
Students (middle school and up) : now able to choose what they need on their own, they are always looking for discounts and tech products to take notes or study more efficiently.
Teachers : Teachers, in turn, need the necessities to face the school year, for example binders and laptops.
We recommend that you appropriately segment your CRM for even more targeted Back to School marketing strategies.

Back to School Campaign Ideas
Contests , especially giveaways, are winning Back to School solutions.

Engaging your target audience with a giveaway on Instagram , for example, allows you to leverage specific hashtags, increase user engagement, and create brand awareness. But this is just one of the 5 winning strategies supported by Leevia that you can find in the presentation we have created for you.

At the basis of all five proposed strategies there is a common denominator: offering in exchange for the interaction or gaming experience, as in the case of Spin and Win, products dedicated to back to school that encourage them to try the proposed experience , for example a new laptop, a personalized backpack, or a water bottle.