The Pygmalion Effect

[armdrejoan]

But what could be the connecting link between theory and practice in a company? One solution could be to improve the organization's business results. This, for example, architect database is the idea behind the Pygmalion effect , also known as the Rosenthal effect. In practice (or in theory) following this concept in the business environment, it is a behavior adopted by the leadership that can improve or worsen employee performance and therefore also influence the company's overall performance. Starting from a theoretical concept, it is possible to identify a useful behavior to adopt if you want to achieve certain results. Here, let's try to demonstrate the synergy between theory and practice at a company level through the principle of the Pygmalion effect.


The Pygmalion effect, also known as the “self-actualization effect” or the “expectancy effect,” refers to the psychological phenomenon in which one person’s expectations of another person influence the behavior of the other person, causing them to conform to those expectations . This concept has relevance in both psychological theory and business practice.

To open a small etymological parenthesis, the effect takes its name from the myth of Pygmalion, a king and sculptor of Cyprus, who falls madly in love with his statue of Aphrodite, which he had sculpted with incredible mastery and beauty. Pygmalion, disappointed by the indifference of royal women and inspired by the perfection of his work of art, prays to Aphrodite, the goddess of love, to give life to his statue. The goddess, moved by his devotion and the beauty of the statue, grants Pygmalion's wish and transforms her into a real woman.