When you send emails to your subscribers, the first thing they'll see is the subject line. Your subject line is one of the biggest factors that determines whether your email will be opened or not.
Subject lines should be clear and to the point, ideally under 50 characters. While short, they should be catchy and give the subscriber an idea of the content of the message as a whole. For example, " We have a limited-time offer just for you!"
When writing subject lines , you can create a sense of urgency. Make the subscriber want to read the message. You can do this by using personalization, questions, or even emojis. For example, " Are you interested in getting xxx with a 10% discount?"
Experiment with different catchy subject lines to find the one that works best for your brand.
5. Optimize for mobile
The majority of people who read your emails will likely do so from a mobile device. According to a study , the number of mobile users is expected to grow to approximately 7.41 billion by 2024.
That's why it's important to take mobile optimization seriously when car owner database implementing email campaigns. When creating email sequences, use responsive design techniques to make your messages readable and engaging.
Use high-quality images, distinct CTAs , and a clear visual hierarchy. Use bullet points, headlines, and other elements to optimize your emails for mobile devices.
Finally, since the majority of your subscribers will likely be viewing your emails on mobile, you should keep your emails short.
6. Create a calendar
Your subscribers need to know what time to receive your emails, so you need to stick to a consistent schedule. Based on your email sequence (we'll explain the types of email marketing campaigns later in this article), create a schedule.
The schedule can be daily, weekly, monthly, or any other custom schedule that works. Also create a schedule for follow-up emails.
For example, subscribers who haven't responded to the CTA can receive a follow-up email on a consistent schedule.