How can I prevent my emails from going to the spam folder?
Posted: Thu Mar 27, 2025 5:32 am
This process doesn't really have an easy-to-decipher key, since the number of anti-spam filters we currently encounter doesn't provide details about the characteristics an email must meet to be considered secure. However, there are some practices we can implement to ensure our email marketing campaigns and other emails of interest don't end up as spam :
Create your own database
Having a good email database is key when running marketing campaigns, as these must be created by customers who have given their consent for their email address to be used in your marketing campaigns, otherwise your reputation will be affected.
Once you've organized your database, focus on creating a contact list for your email marketing campaigns. This way, you can filter clients based on your database and personalize chinese thailand data your messages. This client list should be cleaned up frequently to achieve a higher delivery rate and engagement, and to prevent them from continuing to fall into spam, which wastes resources and time.
spam folder
Be careful with the content of your emails
If you've already segmented your contact list when you're doing email marketing , you'll be able to offer valuable information to your recipients. This behavior is a great help in gaining more subscribers, as more and more people will open your emails, validating your account so you're not considered spam.
Be careful with your use of images and text, as some words can be considered spammy ; for example: promotion, money, free .
A common practice to gain credibility is to personalize your emails and include your company's contact information at the end. It's also recommended to offer an unsubscribe option and avoid certain formats, such as attachments.
Sender and subject offer greater security to your email
It's understandable that if the person receiving your message doesn't recognize you, they'll mark your email as spam. To avoid this scenario, it's recommended to run campaigns using your company's domain so that responses from your users can be received there.
This way, you'll increase the trust of your contacts and help you increase your deliverability. Email marketing subject lines should be short, eye-catching, and directly related to the content of the email .
Create your own database
Having a good email database is key when running marketing campaigns, as these must be created by customers who have given their consent for their email address to be used in your marketing campaigns, otherwise your reputation will be affected.
Once you've organized your database, focus on creating a contact list for your email marketing campaigns. This way, you can filter clients based on your database and personalize chinese thailand data your messages. This client list should be cleaned up frequently to achieve a higher delivery rate and engagement, and to prevent them from continuing to fall into spam, which wastes resources and time.
spam folder
Be careful with the content of your emails
If you've already segmented your contact list when you're doing email marketing , you'll be able to offer valuable information to your recipients. This behavior is a great help in gaining more subscribers, as more and more people will open your emails, validating your account so you're not considered spam.
Be careful with your use of images and text, as some words can be considered spammy ; for example: promotion, money, free .
A common practice to gain credibility is to personalize your emails and include your company's contact information at the end. It's also recommended to offer an unsubscribe option and avoid certain formats, such as attachments.
Sender and subject offer greater security to your email
It's understandable that if the person receiving your message doesn't recognize you, they'll mark your email as spam. To avoid this scenario, it's recommended to run campaigns using your company's domain so that responses from your users can be received there.
This way, you'll increase the trust of your contacts and help you increase your deliverability. Email marketing subject lines should be short, eye-catching, and directly related to the content of the email .