Digital advertising spend is one of the fastest-growing marketing segments in the world, increasing 13 percent in 2015. It now accounts for 30 percent of all retail marketing spend. Mobile advertising brings consumers into one-on-one communication on their mobile devices, where marketers can interact, impact, and build lasting relationships with their audiences. Ultimately, this direct connection is critical to a marketer’s success. Check out the best ways your brand can connect with consumers on mobile and find out how your brand can thrive in 2016:
One: Offer digital coupons in messages
SMS is the modern vehicle for consumer discounts. Shoppers aren’t clipping coupons anymore; they’re showing a salesperson their iPhone. In 2015, 50% of American consumers made a purchase directly after overseas chinese In australia data receiving a branded QR code, text message, or discount coupon. By offering a deal in a text message, your brand can be present in the most intimate channel on a smartphone. Shoppers check text messages hourly , and they prefer face-to-face communication over physical documents.
Two: Create a branded utility app
Branded apps connect customers to your business offerings. Tablets and smartphones both provide interactive and entertaining content via mobile apps, and your brand can use both to engage customers on a deeper level, giving them what they want and supporting their needs with user-friendly app design.
Mobile users spend 89 percent of their monthly media time on smartphone apps. If you're a restaurant, build a "message" app. Or if you're a music venue, build a culture app. Mobile apps extend your brand into users' pockets. They create higher business value, build deeper relationships, and directly drive in-store sales.
Three: Automate your feedback with SMS
SMS is also useful for feedback. When you’re not offering shoppers a digital coupon, you should turn the conversation into a two-way text conversation. Experts agree on the importance of SMS in consumer relationships , citing shoppers’ need to interact with text messages on a personal level. In the past, text blasts were annoying and viewed as spam. Now, automated SMS senders are rewiring the way businesses talk to customers. By streamlining the outgoing process, autoresponders give decision-makers a platform to focus on shopper behavior.
Plus, texting your business to prospects converts 40% more often than any other engagement tactic. To fully connect with your buyers, your brand needs to jump into the world of SMS.
Four: Create a Viral Media Plan
Viral videos never fail to captivate consumers. Over the past few years, they have seen a surge in e-commerce, in-store purchases, and social media. Today, they are making their mark in mobile marketing strategies. They are pulling customers deeper into their communication networks.
Automate your MMS plan and drive user interest with rich video. If possible, leverage YouTube, Vine, and Snapchat. You'd be surprised how many consumers buy into the big online media providers. Once you've developed a comprehensive plan, you're ready to drive deeper, more meaningful user communication. Be sure to target the right customers, however, as different consumer niches have different interests in digital video.
Tailor every aspect of your mobile approach to consumers and rely on automation to “take care of the numbers.” Focus on behavior and collect data through your brand’s apps and SMS campaigns. In doing so, you can ensure ongoing customer relationships. More importantly: you can ensure deeper connections with your buyers.
What next?
What do you think about what I have mentioned? Will you use mobile as a marketing tool? I would love to read your comments below.
Author's biography
Sopon Chai
Sopon is a marketer at Trumpia, the most complete SMS software with bulk messaging , smart targeting and automation.
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