When approaching the planning phase of the B2B marketing plan, many non-negligible factors come into play: how to promote the product? On which channels? With which methods? And what to do to retain the buyer? What is their buyer journey and what are the touch points to exploit with targeted communication and adertising?
All these factors are intertwined with the choice of the right mix between online belgium telegram data and offline actions, between push and pull levers and consequently influence tactical actions and communication, which today is increasingly oriented towards the marketing of relationships and valuable content .
3. The control phase: monitoring the results
The control phase is the one that is most often overlooked, but it also plays an important role because it allows you to monitor the progress of the plan and define its success .
A good control timeline for measuring results and accurate data analysis allows you to understand the return on investment (ROI) and the effectiveness and efficiency of the strategy.
An old and dear advertisement said “Power is nothing without control” and there is nothing more true in this sentence. Making a perfect marketing plan is useless if its results are not properly monitored.
So what should not be missing from a B2B marketing plan?
Certainly, a long-term vision that takes into account the multiple cultural and market factors, a strategic planning aimed at generating sales qualified leads and an integrated approach between all the company's business units cannot be missing .
