With this premise, there are some rules to keep in mind to do B2B Instagram marketing without epic fails:
1. Strategy and editorial plan
First of all, it is essential to plan an ad hoc strategy . Instagram's language is profoundly australia telegram data different from that of other social media. It is not enough to repost what is shared on other social media, but it is necessary to study a dedicated editorial plan, which starts from the image, which is supported by good storytelling.
2. Photographic and graphic level
Like Pinterest, Instagram must primarily speak with the image, it goes without saying that to be effective, to attract, the level of images and graphics must be impeccable.
3. The photo alone is not enough
Although the image is what catches the eye, the second step to conquer your prospect is the text, which can sometimes be very long. The text must support, explain the image, giving the user additional information. This so-called second textual level is what actually allows companies to develop even more advanced storytelling.
But what content can a B2B company publish? What example
For many years, Instagram has been considered a photo social network for B2C companies. Even today, the first question that B2B asks is: what are the posts that a B2B company should publish? Here are some examples.
• Mission and history
You could start by telling the company's mission , its history, your field of action, what problems you solve, what interventions you are carrying out, with what solutions and what advantages you bring to your customers. But be careful not to be too self-referential , tell through facts, through customers, through human testimonies.
• The human side of the company
Instagram B2B marketing allows you to show the more human side of your business . One of the most interesting components is to give space and make known the people who work for the company every day, their role, their history, their experience, their motivations. This will create empathy and bring you closer to your audience.
