It doesn't help you build a database of potential customers
Posted: Sat Dec 07, 2024 10:35 am
Loading speed , which is influenced by many factors, is an important element for Google when it comes to ranking its results. Let's not forget that 57% of visitors abandon web pages that take more than three seconds to load . A figure that says it all. It is clear that patience is not one of the most widespread qualities in the 2.0 world.
8. It is not in all corporate communications
It is important that the website is present in all company communications, both inside and outside the online environment :
Social networks.
Newsletter.
Email signature.
Business cards.
Company publications (brochures, leaflets, posters, etc.)
Presence at fairs and congresses.
Other types of commercial materials and presentations.
This is a factor that does not require too much effort and helps to complement an effective strategy .
An effective corporate website should be able to present attractive offers or valuable information to its target audience, so that users are willing to share their data.
A list of subscribers who are really interested in what the company has to say helps those users to return to the website (recurring traffic), with the help of an appropriate email marketing strategy , denmark email list always in a non-invasive way and providing personalized content that is of interest to subscribers.
Unfortunately, purchasing email lists and using them as spam are common tactics that are counterproductive for any company.
10. Does not analyze and measure its results
There are widely available and free tools that can help you understand what works and what fails on a website . Google Analytics comes to mind , but there are other alternatives to find out, for example, how users arrive at the website, which sources or keywords generate the most visits, what type of content is most effective, which forms work best or at what point users abandon their navigation within the website.
This analysis and measurement work will allow us to emphasize what is working and change or discard what is not giving good results.
When a website isn't attracting visitors, it may be time to analyze these 10 aspects.
Want to know more.
8. It is not in all corporate communications
It is important that the website is present in all company communications, both inside and outside the online environment :
Social networks.
Newsletter.
Email signature.
Business cards.
Company publications (brochures, leaflets, posters, etc.)
Presence at fairs and congresses.
Other types of commercial materials and presentations.
This is a factor that does not require too much effort and helps to complement an effective strategy .
An effective corporate website should be able to present attractive offers or valuable information to its target audience, so that users are willing to share their data.
A list of subscribers who are really interested in what the company has to say helps those users to return to the website (recurring traffic), with the help of an appropriate email marketing strategy , denmark email list always in a non-invasive way and providing personalized content that is of interest to subscribers.
Unfortunately, purchasing email lists and using them as spam are common tactics that are counterproductive for any company.
10. Does not analyze and measure its results
There are widely available and free tools that can help you understand what works and what fails on a website . Google Analytics comes to mind , but there are other alternatives to find out, for example, how users arrive at the website, which sources or keywords generate the most visits, what type of content is most effective, which forms work best or at what point users abandon their navigation within the website.
This analysis and measurement work will allow us to emphasize what is working and change or discard what is not giving good results.
When a website isn't attracting visitors, it may be time to analyze these 10 aspects.
Want to know more.