For a busy, inexperienced entrepreneur, investing time and energy in a field in which they are not specialists is risky, as they run the risk of developing an inefficient or incomplete strategy , lacking key elements such as blogs, a social media presence or a corporate website with attractive content.
One of the questions business owners ask themselves when they have to choose between hiring an agency or an in-house team is “what is the difference in price?”
Imagine you have to create a democratic republic of the congo email address communications department from scratch. The time and money you would need to invest between employee salaries, market research, campaigns and communication tools would be very high. By hiring an agency, you save all these costs and time, which you can dedicate to managing your business.
One of the main benefits of hiring an agency is that they have already worked on similar campaigns in the past. This means they know what works and what doesn't , especially if they work with clients in the same industry as you.
How can I keep up to date with the latest trends?
Every company is different, an SME and a startup do not have the same needs , so their internal and external communication strategies must be different.
Agency employees are always up to date with the latest technologies , whether it be social media, mobile apps or different types of software, such as HubSpot , a global reference platform of which Bannister Global is a partner in Spain. Something that can be complicated if your work is not 100% focused on it.
Having the support of experts who are able to provide a more objective view of a company's communication needs makes it easier to detect opportunities and risks , since part of their job is to be informed about new trends and know what competitors are doing.
