We tell you the importance of configuring SPF and DKIM records
Posted: Sat Dec 07, 2024 10:02 am
How many business emails do you send in a month? We're sure that thousands, if not at least. You usually send a newsletter or weekly offers or other types of information about your company. Before the birth of Email Marketing, ISPs only managed a few emails, but with the adoption of this strategy, we can reach our entire database with just one click. Therefore, ISPs have had to create filters to help good senders leave their email in the inbox of their subscribers. Gmail, Hotmail or Yahoo, among others, have understood that this task is a two-person task, and they require the sender to take a series of measures to help them with this task. Today we want to explain the importance of configuring SPF and DKIM records in your email marketing strategy.
This is probably iceland phone number list the first time you've heard both terms. That's why, throughout this article, we want to help all those who do Email Marketing to ensure that their strategy is not based solely on designing, sending and measuring, but that they also take into account external aspects, unrelated to our daily work, that are affecting deliverability.
As I mentioned at the beginning, our mailboxes spend the day filtering emails so that we only receive the email from:
a trusted sender , that is, any email with whom we do business on a daily basis, an email from a colleague, a client, a family member.
or the promotion, eBook, newsletter, in general, the information to which we have subscribed.
But there is no doubt that Gmail, Hotmail or Yahoo receive a large number of advertising emails, which they have to analyze one by one to leave those that have passed their spam filters in your inbox and put those that have not passed their spam filters in the spam folder or not deliver them at all.
We don't usually encounter this problem with ordinary email, but it does appear when we use email marketing tools, like ours, where users' campaigns must be able to pass these spam filters.
The filter we want to tell you about today is related to the security of your emails. Technological developments have made it easy for spam distributors to access the information contained in your emails, and for this reason, different ISPs reward with better deliverability all those who decide to encrypt their emails, and take care of this aspect of deliverability.
What is an SPF record?
An SPF (Sender Policy Framework) record is a type of Domain Name System (DNS) that identifies mail servers (Benchmark) that can send messages on behalf of your domain.
This is probably iceland phone number list the first time you've heard both terms. That's why, throughout this article, we want to help all those who do Email Marketing to ensure that their strategy is not based solely on designing, sending and measuring, but that they also take into account external aspects, unrelated to our daily work, that are affecting deliverability.
As I mentioned at the beginning, our mailboxes spend the day filtering emails so that we only receive the email from:
a trusted sender , that is, any email with whom we do business on a daily basis, an email from a colleague, a client, a family member.
or the promotion, eBook, newsletter, in general, the information to which we have subscribed.
But there is no doubt that Gmail, Hotmail or Yahoo receive a large number of advertising emails, which they have to analyze one by one to leave those that have passed their spam filters in your inbox and put those that have not passed their spam filters in the spam folder or not deliver them at all.
We don't usually encounter this problem with ordinary email, but it does appear when we use email marketing tools, like ours, where users' campaigns must be able to pass these spam filters.
The filter we want to tell you about today is related to the security of your emails. Technological developments have made it easy for spam distributors to access the information contained in your emails, and for this reason, different ISPs reward with better deliverability all those who decide to encrypt their emails, and take care of this aspect of deliverability.
What is an SPF record?
An SPF (Sender Policy Framework) record is a type of Domain Name System (DNS) that identifies mail servers (Benchmark) that can send messages on behalf of your domain.