Can it be shared easily?
Posted: Sat Dec 07, 2024 10:00 am
Is this clear?
To choose a topic to write about, it is important to know our buyer persona , know at what stage of their buyer's journey we want to impact them, and adjust our content to that journey. The topic we want to talk about may be complex or use specific terminology. In this case, we must explain the meaning of those terms and make the text clear to our buyer persona .
We also have to take into account the format we use. There is no ideal format for each content, but there are many different ways we can use to present our information, beyond the classic text with photos: graphics and infographics, audio, videos...
Getting your content distributed and reaching potential customers is just as important as creating it . As well as spending time distributing it yourself, make it easy for your readers to do so too: czechia email list include social sharing buttons and adapt your content to the format of the network you're publishing it on, paying attention to the use of hashtags , for example .
Also keep in mind that for content to get more exposure, it must be interesting and provide value , which will encourage your readers to share it.
Does it invite action?
If a piece of content invites action , you can get a lot more out of it. In addition to making it easy to share, there are other ways to invite your prospects to take action: you can include a call to action . The call to action is the first step in the conversion process . It consists of a button or link that seeks to attract visitors to convert them into leads and if used well, you can make the most of it.
You can also invite people to take action by including links to other relevant content in your text , whether it's yours or a third party's. By including internal links to other posts on your blog, you're helping to promote your content .
To choose a topic to write about, it is important to know our buyer persona , know at what stage of their buyer's journey we want to impact them, and adjust our content to that journey. The topic we want to talk about may be complex or use specific terminology. In this case, we must explain the meaning of those terms and make the text clear to our buyer persona .
We also have to take into account the format we use. There is no ideal format for each content, but there are many different ways we can use to present our information, beyond the classic text with photos: graphics and infographics, audio, videos...
Getting your content distributed and reaching potential customers is just as important as creating it . As well as spending time distributing it yourself, make it easy for your readers to do so too: czechia email list include social sharing buttons and adapt your content to the format of the network you're publishing it on, paying attention to the use of hashtags , for example .
Also keep in mind that for content to get more exposure, it must be interesting and provide value , which will encourage your readers to share it.
Does it invite action?
If a piece of content invites action , you can get a lot more out of it. In addition to making it easy to share, there are other ways to invite your prospects to take action: you can include a call to action . The call to action is the first step in the conversion process . It consists of a button or link that seeks to attract visitors to convert them into leads and if used well, you can make the most of it.
You can also invite people to take action by including links to other relevant content in your text , whether it's yours or a third party's. By including internal links to other posts on your blog, you're helping to promote your content .