5 Problems That Affect Your Email Deliverability and How to Fix Them
Posted: Sat Dec 07, 2024 9:56 am
Email deliverability has long been a challenge that even the most experienced marketers struggle with on a regular basis.
There is probably nothing more painful than realizing that the email you had written and designed with so much care never reached the subscriber's inbox and was probably sent to the trash or marked as spam, where it will never be read.
But what do we mean by email deliverability? The ability to get emails into subscribers’ inboxes as intended. It’s the key statistic marketers are trying to target. If your email isn’t placed where it can be read, everything else is useless.
The spam filter
Despite everything you do to get an email into a recipient's inbox, it's the mailbox provider who makes the final decision on where the importance of telemarketing lists in business email goes - in the inbox or the spam folder. That means if you're focusing on improving your email deliverability, you need to understand email from the mailbox provider's point of view, not the recipient's.
All mailbox providers have a spam filter, a mechanism that blocks incoming spam. So every incoming email must go through the mailbox provider's spam filter , making it impossible to bypass the spam filter. However, by following email marketing best practices , you can convince the spam filter that the email it received from you is not spam.
Factors that affect email deliverability
A study by ReturnPath suggests that an average of 13.5% of all incoming emails end up in the spam folder. Obviously, you don't want your email to be one of them.
Of course, different spam filters use different standards to prevent unwanted emails from reaching recipients' inboxes. However, there are some common practices that all spam filters follow.
Below is a list of the most common issues that affect email deliverability and ways you can work on each to significantly increase your deliverability rates.
There is probably nothing more painful than realizing that the email you had written and designed with so much care never reached the subscriber's inbox and was probably sent to the trash or marked as spam, where it will never be read.
But what do we mean by email deliverability? The ability to get emails into subscribers’ inboxes as intended. It’s the key statistic marketers are trying to target. If your email isn’t placed where it can be read, everything else is useless.
The spam filter
Despite everything you do to get an email into a recipient's inbox, it's the mailbox provider who makes the final decision on where the importance of telemarketing lists in business email goes - in the inbox or the spam folder. That means if you're focusing on improving your email deliverability, you need to understand email from the mailbox provider's point of view, not the recipient's.
All mailbox providers have a spam filter, a mechanism that blocks incoming spam. So every incoming email must go through the mailbox provider's spam filter , making it impossible to bypass the spam filter. However, by following email marketing best practices , you can convince the spam filter that the email it received from you is not spam.
Factors that affect email deliverability
A study by ReturnPath suggests that an average of 13.5% of all incoming emails end up in the spam folder. Obviously, you don't want your email to be one of them.
Of course, different spam filters use different standards to prevent unwanted emails from reaching recipients' inboxes. However, there are some common practices that all spam filters follow.
Below is a list of the most common issues that affect email deliverability and ways you can work on each to significantly increase your deliverability rates.