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Additionally, We’ve Executed A Series Of Workstreams, Including A Content Skills Audit, Content Operations Assessment And Evaluation, Document Creation For Change Management Planning, And Workflow Assessment And Optimization Process. We’ve Functioned As Hilton’s Marketing And Loyalty Content Orchestration Team. But It’s Not One Fractional Role Or A Traditional Agency Relationship.

We Work With Hilton To Build The Strength Of Its Talent Muscle croatia phone number resource Over The Long Term. In Traditional Agency Service, Company Teams Work From Methodologies Developed By The Agency And Must Adopt The Agency Approach To Align With How The Agency Works. The In-house Team Never Owns Its Process And Strategy.



This Tail-wagging-the-dog Approach Means The Content Workflows, Processes, And Standards Are Only As Strong As The Relationship Between The Client And The Agency. To Further Complicate And Confound, Engaging Any New Agency Requires The Process And Learning Curve To Start All Over. Conversely, The Service Model I’m Seeing These Days Operates More Like A Guide Or Train-the-trainer Approach.