The basic pillars of marketing strategy for hotels
Posted: Sat Dec 07, 2024 9:50 am
Andres Romero
CEO and Project Manager
November 24, 2015
Take advantage of the benefits of your product and a well-designed marketing strategy. At Asiri Marketing we provide you with the basic factors to maximize the marketing strategy for hotels that are committed to improving.
Tourism and the video game industry are two of the most dynamic sectors in terms of marketing and sales of products or services. Both are activities that seek people's happiness (something very important), and since there is really an oversupply of products, competition arises that really arises from quality, cunning and budget . (It is best not to leave the economic issue aside).
At Asiri Marketing we thought it would be interesting to lay down some foundations on which to base a hotel's marketing strategy. Above all, we would like you to do some soul list of greece consumer email searching and see if you are really doing a good job in certain marketing areas . You don't necessarily have to be doing everything all the time, but rather you prefer to ration your efforts and put your eggs in the basket that will bring you the greatest return.
Let's move on to the pillars that you must take care of so that your establishment has an adequate marketing strategy:
– Completely online purchasing process. It is important to frequently test that our purchasing process is fully operational and resolves all necessary queries so that the customer does not have to be in contact with the establishment's management.
– Loyalty program. Loyalty is gained primarily through the quality of service, but it is not a bad idea to have a loyalty program that encourages reservations and that the customer repeats when choosing your establishment.
– Choose the right software. There are many acronyms surrounding the different tools that the hotel must have for proper management. Having a PMS, a CRM, a powerful booking engine, a Channel Manager to work on intermediation, an RMS to work on revenue issues. From the wide range available, we must choose which ones best suit our needs, possibilities and knowledge.
– Maintain quality standards. The best marketing tool is the quality of the service and product you are offering, so it is important to work under standards that allow us to keep our target audience happy and that will generate a natural promotion of our establishment.
CEO and Project Manager
November 24, 2015
Take advantage of the benefits of your product and a well-designed marketing strategy. At Asiri Marketing we provide you with the basic factors to maximize the marketing strategy for hotels that are committed to improving.
Tourism and the video game industry are two of the most dynamic sectors in terms of marketing and sales of products or services. Both are activities that seek people's happiness (something very important), and since there is really an oversupply of products, competition arises that really arises from quality, cunning and budget . (It is best not to leave the economic issue aside).
At Asiri Marketing we thought it would be interesting to lay down some foundations on which to base a hotel's marketing strategy. Above all, we would like you to do some soul list of greece consumer email searching and see if you are really doing a good job in certain marketing areas . You don't necessarily have to be doing everything all the time, but rather you prefer to ration your efforts and put your eggs in the basket that will bring you the greatest return.
Let's move on to the pillars that you must take care of so that your establishment has an adequate marketing strategy:
– Completely online purchasing process. It is important to frequently test that our purchasing process is fully operational and resolves all necessary queries so that the customer does not have to be in contact with the establishment's management.
– Loyalty program. Loyalty is gained primarily through the quality of service, but it is not a bad idea to have a loyalty program that encourages reservations and that the customer repeats when choosing your establishment.
– Choose the right software. There are many acronyms surrounding the different tools that the hotel must have for proper management. Having a PMS, a CRM, a powerful booking engine, a Channel Manager to work on intermediation, an RMS to work on revenue issues. From the wide range available, we must choose which ones best suit our needs, possibilities and knowledge.
– Maintain quality standards. The best marketing tool is the quality of the service and product you are offering, so it is important to work under standards that allow us to keep our target audience happy and that will generate a natural promotion of our establishment.