Clean up the databases
Posted: Sat Dec 07, 2024 9:47 am
Without cookies working as they do now, companies cannot collect information about their users' activity, which prevents them from serving ads that may be related to the information collected during browsing. While this is already a system with questionable effectiveness, European regulations could strip it of much of its value, especially in the case of large Internet players operating in Europe.
For Google and Facebook, the scale of the problem is commensurate with their size. They store data on millions of Europeans, for which they will have to ask permission again, in a process in which they will probably downsize their databases . It is foreseeable that an indeterminate number of inactive users will decide to delete their information once they are reminded that it still exists in a service they no longer use .
It is not uncommon for some companies to store user data for a long time, some of which they have never used and which has also become obsolete due to the lack of protocols for updating or reactivating users. The regulations will require companies to justify each piece of data they store, both to the user and to the competent authorities, under list of czech republic consumer email the risk of fines of 4% of the annual global turnover or 20 million euros.
This process will also help to clean up the databases built around social records. Facebook or Google buttons allow quick registration in services, but some users include in their profiles incorrect information , out of date or referring to an email address that is not even the one they use most often to avoid possible spam notifications.
In addition, the negative review should also include email services that no longer exist (Terra, for example) or those that allow you to create a temporary account and that serve the interest of a specific registration. In all these cases, there is no way to contact the user directly , so that their data is not only pending re-approval, but they probably won't even be able to indicate what they want done about it. Therefore, this registration will be of no use.
For Google and Facebook, the scale of the problem is commensurate with their size. They store data on millions of Europeans, for which they will have to ask permission again, in a process in which they will probably downsize their databases . It is foreseeable that an indeterminate number of inactive users will decide to delete their information once they are reminded that it still exists in a service they no longer use .
It is not uncommon for some companies to store user data for a long time, some of which they have never used and which has also become obsolete due to the lack of protocols for updating or reactivating users. The regulations will require companies to justify each piece of data they store, both to the user and to the competent authorities, under list of czech republic consumer email the risk of fines of 4% of the annual global turnover or 20 million euros.
This process will also help to clean up the databases built around social records. Facebook or Google buttons allow quick registration in services, but some users include in their profiles incorrect information , out of date or referring to an email address that is not even the one they use most often to avoid possible spam notifications.
In addition, the negative review should also include email services that no longer exist (Terra, for example) or those that allow you to create a temporary account and that serve the interest of a specific registration. In all these cases, there is no way to contact the user directly , so that their data is not only pending re-approval, but they probably won't even be able to indicate what they want done about it. Therefore, this registration will be of no use.