CEO and Project Manager
April 15, 2016
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0.0.1 Content generation is presented as a proven and successful solution for tourism companies to achieve good online positioning. To make ourselves understood, generating content is based on creating value within the customer segment we are targeting, that is, it is about providing relevant and valuable information for our potential consumers. A content calendar will be of great help in planning.
1 1. Content strategy objectives
2 2. Content themes and keywords
3 3. Choose the content we will publish
4 4. Time to put together our content calendar
5 5. Useful comments
Content generation is a proven and ghana email address successful solution for tourism companies to achieve good online positioning. To put it simply, generating content is based on creating value within the customer segment we are targeting, that is, it is about providing relevant and valuable information for our potential consumers. A content calendar will be of great help in planning.
For a content strategy to be successful, it must have a content calendar as an essential planning and execution tool. If you are not yet familiar with content marketing, we will give you a few tips in the following posts about its importance in the marketing of accommodation and tourist destinations.
A content calendar can go beyond simply planning posts on your website or blog. This tool can be the key to the success of your content strategy and can be reflected in an increase in your direct bookings or visits to your destination .
Once we have understood the benefits that a content strategy and its prior planning can bring us, we will move on to define the main steps to take when creating an effective content calendar:
1. Content strategy objectives
Sometimes, as managers of a hotel or marketing managers in a company, we plan a content campaign without even knowing the objectives of the campaign itself . That happens and you know it.
It is well known that when we plan a marketing action in tourism, our objectives will be linked to increasing direct reservations of the accommodation, in the case of hotels and rural houses, or to increasing the number of visitors to our place if we are talking about a tourist destination. This translates into guiding the user through the purchase cycle.
When setting the objectives of our content strategy, we must take into account the following points:
The value proposition of our campaign. This means that we must share attractive content that provides added value to consumers. Here we must ask ourselves why our content will be viewed.
Customer segment(s) to work on. To offer quality content, we must first know who it is aimed at. To do this, we will work on our buyer personas.
