Focus on your audience: Not all companies may be able to afford to advertise their digital ads on the most popular digital media , but that is not necessary and can sometimes even be counterproductive. The more general the audience, the more they will miss the message. Look for pages related to your sector, this way you will be focusing on your target audience and it will also be easier for you to analyze if their content is true as it is related to news from your industry.
Pay attention to the website's appearance: look at the website's layout. Websites that publish fake news usually have a layout that tries to imitate authoritative sites, however many links will not work or will lead to external pages. The headlines are also very eye-catching to attract easy clicks, the images are often retouched and the writing is of poor quality.
Posting or sharing false information
We must not forget that a company must cyprus email address position itself as an expert in its sector by sharing its own and other news that is relevant to the audience. However, even the most experienced community manager can fall into the trap of fake news . Many of them can be attractive, since sometimes reality is too common. However, it is possible to create quality content that captures the attention of your users . Basing our content on unreliable sources or sharing fake news can make our reputation fall dramatically. How do we know that our source is trustworthy?
Analyze the author of the news: go to the “who we are” section, check if the author has published other news, for which media and even if it is real.
Check the information: see if the news item cites real sources and perform a search to see if authoritative media outlets within that sector have also covered it.
Don't just look at the headline: don't fall into the trap that the general public falls into, which sometimes gives its opinion on a news item on social media without even clicking on the link. As a content creator, you need to study the entire news item and also check if it has external links to relevant sites.
and the rise of Big Data, some algorithms are being developed to detect fake news. However, more than a machine, all that is needed is a bit of old-school journalism to prevent our image from being tarnished, and sometimes, with so much information circulating on the Internet, professional advice is needed to publish quality content.
