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Posted: Sat Dec 07, 2024 9:29 am
Start by getting rid of inactive users and people who haven’t opened your emails in a while. You can also run a campaign to disengaged contacts, asking if they still want to receive your emails. Maybe they couldn’t be bothered to unsubscribe but you can do it for them if they don’t re-confirm.
Read more: 5 Effective Email List Cleaning Tactics for Better Engagement
3. Make sure your emails aren’t spammy
Stats show that more than 53% of global emails sent are spam. Your emails probably don’t fall into this percentage, but there are some key metrics that recipient’s email servers use to identify spam and you might unconsciously look like a spammer to them.
how a spammy emails looks
To stay away from the dreaded spam filter, don’t use images bahrain telephone number data that are either too large or too small, or copy that will put the spam detector on red alert. Phrases to avoid in your email content like the plague include:
$$$
Sale
Clearance
Act now!
Big bucks
Cash bonus
Free offer
Make money
No catch
You get the gist. Think about what would signal spam to you in your own inbox and make sure you don’t use those terms and phrases in your email copy. Instead, check out these best practices for writing email subject lines.
4. Segment your list
Segmenting your list means that subscribers only get information they want and need. As a result, they’re less likely to blacklist or mark you as spam. Keeping unsubscribe rates low is key to good email performance.
One of the most effective ways to segment is based on engagement: group together your most active subscribers and send them emails more frequently. They have shown that they welcome your emails with open arms and, the higher you can push your engagement rates, the better your email campaigns will perform overall.
Then, you can try to re-engage inactive subscribers with winback emails, which can also decrease your bounce rate.
Read our guide to segmentation in email marketing for more useful tips on segmenting your email list.
5. Regularly show up
We’ve all received an email from someone we don’t know (or rather, don’t remember), only to realize we signed up to their mailing list a long time ago and haven’t heard anything from them since.
Read more: 5 Effective Email List Cleaning Tactics for Better Engagement
3. Make sure your emails aren’t spammy
Stats show that more than 53% of global emails sent are spam. Your emails probably don’t fall into this percentage, but there are some key metrics that recipient’s email servers use to identify spam and you might unconsciously look like a spammer to them.
how a spammy emails looks
To stay away from the dreaded spam filter, don’t use images bahrain telephone number data that are either too large or too small, or copy that will put the spam detector on red alert. Phrases to avoid in your email content like the plague include:
$$$
Sale
Clearance
Act now!
Big bucks
Cash bonus
Free offer
Make money
No catch
You get the gist. Think about what would signal spam to you in your own inbox and make sure you don’t use those terms and phrases in your email copy. Instead, check out these best practices for writing email subject lines.
4. Segment your list
Segmenting your list means that subscribers only get information they want and need. As a result, they’re less likely to blacklist or mark you as spam. Keeping unsubscribe rates low is key to good email performance.
One of the most effective ways to segment is based on engagement: group together your most active subscribers and send them emails more frequently. They have shown that they welcome your emails with open arms and, the higher you can push your engagement rates, the better your email campaigns will perform overall.
Then, you can try to re-engage inactive subscribers with winback emails, which can also decrease your bounce rate.
Read our guide to segmentation in email marketing for more useful tips on segmenting your email list.
5. Regularly show up
We’ve all received an email from someone we don’t know (or rather, don’t remember), only to realize we signed up to their mailing list a long time ago and haven’t heard anything from them since.