Open your email;
Read it; and
Respond to it, in an over-communicated and overloaded inbox.
For this to happen, the first step is to reach the customer’s inbox without being labeled by most with the scary word in the email marketing lexicon – Spam.
As a mass email sender, here are some best practices for sending mass email that will go a long way to ensuring your email reaches your customer's inbox and achieves your goals:
Use your own mailing list
How would you feel if someone showed up uninvited to lunch? Well, we're exaggerating a bit, but unsolicited email is just like an uninvited email in your mailbox! Instead of taking shortcuts, take the time and effort to build your own email list. This greece consumer mobile number list ensures a list of high-quality recipients who actually want to receive your email. Top email marketing service providers like Benchmark Email will always make sure that you provide your own email list instead of a rented or purchased one.
Defeat spam filters
Unless you have tons of time to constantly keep track of changing email delivery rules, the surest way to beat spam filters is to send your emails through a reputable bulk email sending service. Some good bulk email sending services often have affiliations with email and Internet Service Providers (ISPs) to optimize email delivery. Benchmark Email, for example, is a member of The Email Sender & Provider Coalition (ESPC) and Return Path, which verify the use of email best practices to give you the best delivery rates in the industry. Plus, Benchmark Email is fully CAN-SPAM compliant so you'll never end up on the wrong side of the law.
Give your recipients a choice
While customers may have opted in to receive your email a while ago, their interests and needs may have changed. As a responsible mass email sender, you must grant recipients the option to opt out of your email list . You can do this by providing a simple, one-click unsubscribe link at the bottom of your email. In fact, it may even be legally required to ensure an unsubscribe link in some countries. Benchmark Email, for its part, makes it mandatory to include this in all email marketing campaigns.
Never send a virus
It may seem obvious, but in reality, customers will not appreciate you sending them a virus in an email, even if you are telling them that you will be distributing updates to them in Times Square. Always check your email for viruses before sending them or use an email marketing service provider that will make sure this never happens.
