Google introduces Multisearch: a new way to ask Google questions using text and images
Posted: Sat Dec 07, 2024 9:19 am
Alina Neves
Apr 13, 22 | 4 min read
google multisearch
Reading time: 3 minutes
With the goal of making our lives easier, Google is introducing a new way to search the web using a combination of text and images.
Sometimes it can be hard to express yourself on Google, right? And sometimes, words just aren't enough. That's why Google is taking the way we search a step further. The company has just announced the Multisearch feature .
This means that from now on, instead of typing into the search box, you can combine text and images to show the Google search engine exactly what you are looking for.
Source: Google
How will Multisearch work?
For example, if you are looking for a specific dress but with different colors, prices or sizes, you can now use a screenshot or photo of this dress directly from your gallery and include some additional text. Much easier, right?
And you can also take photos of things you come list of tonga consumer email across while walking down the street and ask Google to find out more about them. A wall painting, a flower, a dress – anything that catches your eye.
And if you're still not sure about the wonder of this new search feature, Google dug a little deeper to surprise you: you can submit a picture of a table, for example, and ask Google to find the perfect chair suggestions for it.
Yes, you read that right: design advice is just a click (or photo) away!
What can you, as a marketer, expect from this new search feature?
For now, Multisearch is only available as a beta feature in the United States, with the top results going to shopping searches. But this is something we can expect to hear more often from now on.
According to Google's director of search, Lou Wang , "Multisearch is similar to the way we ask questions about the things we're looking at, and is an important part of how Google sees the future of search."
And if Google sees Multisearch as the future of research, so do we. But as this feature is still in beta testing, at this early stage, we can’t measure the impact of this new search feature on our digital and SEO strategy – although the Rock Content team is dying to get their hands on it! But we’ll surely have plenty of opportunities to explore in the future!
And how can you be prepared?
We'll have a lot to learn from Multisearch when the feature rolls out to everyone. While we don't have any further news from Google regarding this, we can get some insights and start working on our mindset.
One of them is obviously: SEO tactics have historically been keyword-focused. We're talking about finding the way people type questions and produce content to answer them. Of course, things have been changing.
A few years ago, we started talking a lot about voice search at Google, for example. The way people speak is different than writing. Google has had its image search for a long time.
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But now it seems much better. You're not just doing a reverse search to find the original source of a photo, for example. You're bringing together images, keywords, and (why not?) voice searches. It's a much more natural form of human-machine interaction.
So expect some of the old SEO success tactics to no longer work soon.
Taking a deeper look, we can see a certain customer-centricity in this approach. At the end of the day, Google wants users to find exactly what they are looking for, without trick questions or links. So the main goal of this improvement is to ensure a more natural, assertive and intuitive user experience.
And so far, I think this is the best piece of advice Google has left us. Regardless of how you build your digital strategy, you should do it with real value to your customers in mind. With that in mind, Multisearch will be an advantage in your strategy!
Apr 13, 22 | 4 min read
google multisearch
Reading time: 3 minutes
With the goal of making our lives easier, Google is introducing a new way to search the web using a combination of text and images.
Sometimes it can be hard to express yourself on Google, right? And sometimes, words just aren't enough. That's why Google is taking the way we search a step further. The company has just announced the Multisearch feature .
This means that from now on, instead of typing into the search box, you can combine text and images to show the Google search engine exactly what you are looking for.
Source: Google
How will Multisearch work?
For example, if you are looking for a specific dress but with different colors, prices or sizes, you can now use a screenshot or photo of this dress directly from your gallery and include some additional text. Much easier, right?
And you can also take photos of things you come list of tonga consumer email across while walking down the street and ask Google to find out more about them. A wall painting, a flower, a dress – anything that catches your eye.
And if you're still not sure about the wonder of this new search feature, Google dug a little deeper to surprise you: you can submit a picture of a table, for example, and ask Google to find the perfect chair suggestions for it.
Yes, you read that right: design advice is just a click (or photo) away!
What can you, as a marketer, expect from this new search feature?
For now, Multisearch is only available as a beta feature in the United States, with the top results going to shopping searches. But this is something we can expect to hear more often from now on.
According to Google's director of search, Lou Wang , "Multisearch is similar to the way we ask questions about the things we're looking at, and is an important part of how Google sees the future of search."
And if Google sees Multisearch as the future of research, so do we. But as this feature is still in beta testing, at this early stage, we can’t measure the impact of this new search feature on our digital and SEO strategy – although the Rock Content team is dying to get their hands on it! But we’ll surely have plenty of opportunities to explore in the future!
And how can you be prepared?
We'll have a lot to learn from Multisearch when the feature rolls out to everyone. While we don't have any further news from Google regarding this, we can get some insights and start working on our mindset.
One of them is obviously: SEO tactics have historically been keyword-focused. We're talking about finding the way people type questions and produce content to answer them. Of course, things have been changing.
A few years ago, we started talking a lot about voice search at Google, for example. The way people speak is different than writing. Google has had its image search for a long time.
ADVERTISEMENT
But now it seems much better. You're not just doing a reverse search to find the original source of a photo, for example. You're bringing together images, keywords, and (why not?) voice searches. It's a much more natural form of human-machine interaction.
So expect some of the old SEO success tactics to no longer work soon.
Taking a deeper look, we can see a certain customer-centricity in this approach. At the end of the day, Google wants users to find exactly what they are looking for, without trick questions or links. So the main goal of this improvement is to ensure a more natural, assertive and intuitive user experience.
And so far, I think this is the best piece of advice Google has left us. Regardless of how you build your digital strategy, you should do it with real value to your customers in mind. With that in mind, Multisearch will be an advantage in your strategy!