Intelligent personal assistants: a substitute for websites?
Posted: Sat Dec 07, 2024 9:11 am
Andres Romero
CEO and Project Manager
August 16, 2016
Intelligent Personal Assistants (IPAs) are capable of radically changing the way we search for and consume information on the internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact – if your long-term business/marketing plan doesn’t take IPAs into account, you could be in the same boat as those who said they didn’t need a website in the early 2000s .
Table of Contents [ Hide ]
1 Your website is an IPA for your business
2 The 5 tech giants have built an intelligent personal assistant
2.1 Trend 1: More list of germany consumer email complex searches
2.2 Trend 2: More complex results
2.3 Trend 3: Bots, conversational UI and on-demand UIs
2.4 Trend 4: Third-party integration
3 What is the impact of all this?
3.1 More searches while reducing friction
3.2 Web rankings will be ignored, go straight to the top
3.3 The classic funnel is compressed; exit through the IPAs
4 Summary
Your website is an IPA for your business
If we look back to the pre- and early internet era, then the primary interface for most businesses was the humble telephone. On the phone you could call a business and find out what they had in stock, what time they were open, if they had room for your reservation, etc., and then you could go order products, ask for directions, or place reservations. The phone was an interface to your business, and your phone line and receptionists were your “IPAs” – the way people interacted with your business.
As the Internet matured and the web gained more traction, it became common for your website to empower users to do many of the same things they previously did over the phone. They could get information and give you money, and your website became the new “IPA” for your business, allowing users to interact with it. Note that this didn’t mean the phone died, but many of the requests that previously came over the phone now came over the web, and there was also a reduction in friction for people wanting to interact with your business (they didn’t have to wait for the phone line to free up, or to talk to a real human!).
Since then, the web has improved, as have technologies and availability, but fundamentally the concept has remained the same. Until now.
CEO and Project Manager
August 16, 2016
Intelligent Personal Assistants (IPAs) are capable of radically changing the way we search for and consume information on the internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact – if your long-term business/marketing plan doesn’t take IPAs into account, you could be in the same boat as those who said they didn’t need a website in the early 2000s .
Table of Contents [ Hide ]
1 Your website is an IPA for your business
2 The 5 tech giants have built an intelligent personal assistant
2.1 Trend 1: More list of germany consumer email complex searches
2.2 Trend 2: More complex results
2.3 Trend 3: Bots, conversational UI and on-demand UIs
2.4 Trend 4: Third-party integration
3 What is the impact of all this?
3.1 More searches while reducing friction
3.2 Web rankings will be ignored, go straight to the top
3.3 The classic funnel is compressed; exit through the IPAs
4 Summary
Your website is an IPA for your business
If we look back to the pre- and early internet era, then the primary interface for most businesses was the humble telephone. On the phone you could call a business and find out what they had in stock, what time they were open, if they had room for your reservation, etc., and then you could go order products, ask for directions, or place reservations. The phone was an interface to your business, and your phone line and receptionists were your “IPAs” – the way people interacted with your business.
As the Internet matured and the web gained more traction, it became common for your website to empower users to do many of the same things they previously did over the phone. They could get information and give you money, and your website became the new “IPA” for your business, allowing users to interact with it. Note that this didn’t mean the phone died, but many of the requests that previously came over the phone now came over the web, and there was also a reduction in friction for people wanting to interact with your business (they didn’t have to wait for the phone line to free up, or to talk to a real human!).
Since then, the web has improved, as have technologies and availability, but fundamentally the concept has remained the same. Until now.