Metrics are essential, as they provide us with all the data we need to know whether we have achieved our goals. Although all this information not only tells us what has worked or not, it also provides us with valuable data to optimize future campaigns and maximize results.
There are several indicators that allow us to list of cuba consumer email measure the results of an email marketing campaign, but depending on the company's sector and other factors, some KPIs or others will be taken into account. Below, we explain the main metrics that every campaign must analyze :
Open Rate : Indicates the percentage of opened emails in relation to the number of emails delivered . We can use both total and unique openings, but we have to take into account when interpreting the ratio. If we use unique openings we will know the number of people who open the email. Whereas if we use total openings we will see to what extent the email has been relevant based on the number of times it has been opened, since a user can open the email more than once. It is a very interesting indicator because it depends on the sender, the subject and the preview text, since it is the only information that the recipient can see to decide whether or not to open the message.
Click-Through Rate : This is a percentage that refers to the number of clicks that recipients have made out of the total number of deliveries. If we want to know how many people have clicked on all the emails delivered, we use unique clicks, while if we want to know to what extent the content has had an impact, we will use the variable total clicks. This KPI also measures the total number of clicks made on a given link within the body of our message. For example, if our email contains a link to our website so that the user can obtain.
