There are also other more specific tools, such as Metricool , which allows us to analyse several competitors while comparing the data with our own profile, in aspects such as number of followers, posts, Likes, comments and engagement ratio . Another example is Social Mention , a keyword search engine that offers data such as sentiment, number of mentions, associated keywords, the most relevant users who use them and even the main sources from which the information is extracted.
Quick Sprout , on the other hand, will allow us to compare up to four of our competitors at the same time, as well as showing how much content each of them shares on social networks. Fanpage Karma offers a similar service, although it also allows us to compare performance, growth, most used content, number of fans, interactions they make or even frequency with which they publish content. Quintly is a tool similar to the previous two, but also offers information on KPIs, fan behavior, and even response times and user location.
Once we have positioned ourselves in cuba email list relation to our competitors on social media, monitoring the conversation and analysing the results of their performance in comparison to ours, it will be much easier to know which path to follow to position our company in the place we want . In this way, we will be in an advantageous position compared to our competitors in the complicated world of social media.
which until a few years ago were a guaranteed formula for success in almost any field, are rapidly losing effectiveness due to the unstoppable advance of the online environment and, consequently, digital marketing.
If we analyse the marketing trends in shopping centres , we can see that they are even more acute than in other environments. This is due to their continuous and rapid evolution, and the high competition that occurs between the different commercial entities located in the same geographical area.
