Just throwing an country code +56, chile phone numbers offer in people's faces and asking nicely won't help. You need to give them a clear and appropriate offer.
Otherwise, they will think that you only want to contact them to bombard them with spam emails.
You can achieve this by giving users a huge value proposition that will be hard for them to miss. For that, you’ll need to write clear and concise copy for your popups.
Tap into the fear of missing out (FOMO) and create a sense of urgency in users so they’re enticed to sign up, just like Crocs did with first-time visitors to its website.
Screenshot of Crocs pop-up offer
Image source - www.crocs.com
Users can unlock a 15% discount on their first order by signing up for an email list. It is worth exchanging contact information. Why? Because the offer disappears if you decline.
3. Prioritize your time.
Showing a pop-up to users five milliseconds after they land on your website may seem like a desperate move. It does nothing but cause users to click away or abandon your site.
You need to make sure they are well invested in your content before you push them.
Make sure you time it right . The best time is between three and thirty seconds.
Also, don’t add pop-ups to every single page on your website. Add them where they make the most sense, such as blog posts, resources, pricing pages, and case studies.
Editors Note : For welcome popups, aim for a small delay of around 3-5 seconds. Trigger the exit intent popup when the user's cursor moves to the edge of the browser window. Use a scroll trigger around 50-70% scroll depth.
4. Request only relevant information.
The more fields you fill in, the more users will be overwhelmed. That’s why you should only ask users for the most relevant information.
Most of the time, two options will suffice: one for the name and one for the email address.
Let’s see how Wild Souls nailed it. It has a clear offer with an interesting CTA and only one field to fill out.
The image shows a pop-up from Wild Souls that only asks for an email address and nothing else from the user to keep them from getting in the way.
Source – www.wildsouls.gr
5. Focus on the pop-up location
User experience should always be your top priority. You don’t want to disrupt a smooth browsing or shopping experience by showing a pop-up that takes up all of your screen space.
Make your pop-ups less intrusive and add prominent exit or minimize buttons for easy dismissal, just like Olipop did with email list pop-ups.
