Inbound marketing tips for hotel dummies
Posted: Sat Dec 07, 2024 8:57 am
Andres Romero
CEO and Project Manager
December 22, 2016
In the hotel industry, filling rooms is essential. But if guests don't know about your hotel, they'll likely book with a competitor. Inbound marketing increases awareness of your hotel and reaches potential guests wherever they search online. Don't let your rooms sit empty. Find out how to sell your hotel online with inbound marketing for hotel dummies.
While outbound marketing strategies can feel spammy and intrusive, inbound marketing provides consumers with relevant information whenever and wherever they want it.
In today's media-saturated georgia email address environment, people have learned to tune out outbound marketing messages. For example, you can easily modify the inbound channel and filter spam emails into a separate folder in your inbox.
However, consumers are looking for inbound marketing content – which includes everything from blog posts and social media updates to website content.
1 Why do hotels need inbound marketing?
2 Inbound marketing strategies for hotels
2.1 Search Engine Optimization (SEO)
2.2 Content creation
2.3 Social networks
3 How does inbound marketing benefit hotels?
Why do hotels need inbound marketing?
If hotels want to attract guests, inbound marketing is essential. Rather than trying to attract potential guests through ads in travel magazines or TV commercials, you can promote content on your own channels.
While paid advertising requires a constant flow of money, inbound marketing is significantly less expensive. And it gives an impressive return on investment. Blog posts, for example, can continue to drive traffic to your hotel's website for months or years after they're published. This isn't the case for outbound marketing, where you'll likely notice an immediate drop in traffic after you stop running magazine or TV ads.
Inbound marketing also provides value to guests. No one likes interruption marketing, and with inbound marketing strategies, you don't have to worry about people seeing your ads who aren't interested in booking a hotel. Instead, you can help guests in their search for information by providing helpful resources that position your hotel as a leader in the industry.
Inbound marketing strategies for hotels
Let's take a look at some specific inbound marketing strategies that can set your hotel up for success:
Search Engine Optimization (SEO)
Most guests search online for information, rates, and reviews before booking a hotel. But if no one can find your hotel, they won't book with you. SEO works to improve the visibility of your hotel website and ensures that you appear in top search results for industry-related keywords.
When people search for hotels in your area, you want to appear in the top results – and SEO makes that possible.
CEO and Project Manager
December 22, 2016
In the hotel industry, filling rooms is essential. But if guests don't know about your hotel, they'll likely book with a competitor. Inbound marketing increases awareness of your hotel and reaches potential guests wherever they search online. Don't let your rooms sit empty. Find out how to sell your hotel online with inbound marketing for hotel dummies.
While outbound marketing strategies can feel spammy and intrusive, inbound marketing provides consumers with relevant information whenever and wherever they want it.
In today's media-saturated georgia email address environment, people have learned to tune out outbound marketing messages. For example, you can easily modify the inbound channel and filter spam emails into a separate folder in your inbox.
However, consumers are looking for inbound marketing content – which includes everything from blog posts and social media updates to website content.
1 Why do hotels need inbound marketing?
2 Inbound marketing strategies for hotels
2.1 Search Engine Optimization (SEO)
2.2 Content creation
2.3 Social networks
3 How does inbound marketing benefit hotels?
Why do hotels need inbound marketing?
If hotels want to attract guests, inbound marketing is essential. Rather than trying to attract potential guests through ads in travel magazines or TV commercials, you can promote content on your own channels.
While paid advertising requires a constant flow of money, inbound marketing is significantly less expensive. And it gives an impressive return on investment. Blog posts, for example, can continue to drive traffic to your hotel's website for months or years after they're published. This isn't the case for outbound marketing, where you'll likely notice an immediate drop in traffic after you stop running magazine or TV ads.
Inbound marketing also provides value to guests. No one likes interruption marketing, and with inbound marketing strategies, you don't have to worry about people seeing your ads who aren't interested in booking a hotel. Instead, you can help guests in their search for information by providing helpful resources that position your hotel as a leader in the industry.
Inbound marketing strategies for hotels
Let's take a look at some specific inbound marketing strategies that can set your hotel up for success:
Search Engine Optimization (SEO)
Most guests search online for information, rates, and reviews before booking a hotel. But if no one can find your hotel, they won't book with you. SEO works to improve the visibility of your hotel website and ensures that you appear in top search results for industry-related keywords.
When people search for hotels in your area, you want to appear in the top results – and SEO makes that possible.