10 Success Factors of Mobile Marketing for Businesses
Posted: Sat Dec 07, 2024 8:48 am
06 February, 2019 @ 11:34 amby Gonçalo Sousain Digital Strategy , Digital Marketing , Social Networks , TechnologyLeave a comment
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Mobile Marketing has changed everything… But it hasn’t changed anything! The intention remains the same: to sell through marketing techniques. How to do it is the question. In this new paradigm, digital marketing professionals must know how to communicate and attract customers with relevant interactive content on any mobile device. Discover 10 success germany email list factors for your mobile campaigns in this post.
In addition to the growing use of new features on mobile devices, there are several characteristics that make mobile marketing attractive, particularly for marketers.
Mobile Marketing is not the same as Mobile Advertising . But it uses the types, techniques and tactics of marketing and advertising, adding marketing formats that only exist on mobile devices.
If you still don't know what Mobile Marketing is , then read these statistics .
Impressive, aren't they?
Investing in Mobile Marketing is not a luxury for companies, brands and businesses in their own right. More than in any other means or communication channel, consumers expect to be rewarded and punish brands that do not provide a relevant experience or benefit in mobile marketing actions.
It must therefore be, as always, integrated into a digital strategy, into a Marketing Mix , and therefore be another communication channel, and not an isolated act, of a vast Digital Marketing Plan .
So, even before you learn about the 10 Success Factors of mobile marketing for businesses, never forget the first fundamental rule: the user must be the center of attention!
10 Success Factors of Mobile Marketing for Businesses
Ubiquity
Mobile phones are part of consumers’ everyday lives and they can no longer do without them. Companies can reach consumers anytime, anywhere, which is not possible with all other media.
Two-way and immediate response channel
This feature allows for faster and more adjustable results analysis in real time.
Flexible
Mobile devices allow you to carry out transactions or receive information even while you are doing something else or while you are traveling.
All users have a mobile phone
As a result, the response rate is higher than other direct marketing actions.
Great viral potential
Since recipients can easily share or forward campaign content they have received or seen, the viral potential of mobile marketing is substantially higher than other media.
Viral campaigns allow companies to reach more people than they initially contacted. Furthermore, campaigns received by a friend or family member have a greater impact on the recipient than a message sent directly by a company.
Custom
The data sent is private and can be easily personalized. The mobile phone is seen as a personal device that, as a rule, only the user has access to.
In this way, marketing campaigns can be personalized according to the consumer's history, whether by purchasing behavior or consumer type.
Snapshot
Mobile marketing campaigns for businesses can be sent to consumers at a specific time of day or day that is relevant to the business or consumer, and are most effective on social media . For example, coffee shops can send customers a mobile offer that is valid for one morning only. Businesses can also send offers when sales are slowing down.
Geographical
Marketing campaigns can be sent/disseminated taking into account the geographical area where the consumer is located at that time, via Bluetooth or via online platforms taking into account the geographical area where the consumer lives or is physically located when accessing via their mobile phone.
Interactivity
Mobile phones allow for immediate interaction between people and also establish a direct dialogue between companies and consumers. Mobile campaigns allow consumers to take immediate action, for example, they can allow the consumer to reply to a message or scan a code to view the campaign.
Costs versus benefits
Mobile Marketing campaigns for Business tend to be more cost-effective compared to other communication channels, mainly due to the low cost of data transmission and good conversion rates.
Share this article
Mobile Marketing has changed everything… But it hasn’t changed anything! The intention remains the same: to sell through marketing techniques. How to do it is the question. In this new paradigm, digital marketing professionals must know how to communicate and attract customers with relevant interactive content on any mobile device. Discover 10 success germany email list factors for your mobile campaigns in this post.
In addition to the growing use of new features on mobile devices, there are several characteristics that make mobile marketing attractive, particularly for marketers.
Mobile Marketing is not the same as Mobile Advertising . But it uses the types, techniques and tactics of marketing and advertising, adding marketing formats that only exist on mobile devices.
If you still don't know what Mobile Marketing is , then read these statistics .
Impressive, aren't they?
Investing in Mobile Marketing is not a luxury for companies, brands and businesses in their own right. More than in any other means or communication channel, consumers expect to be rewarded and punish brands that do not provide a relevant experience or benefit in mobile marketing actions.
It must therefore be, as always, integrated into a digital strategy, into a Marketing Mix , and therefore be another communication channel, and not an isolated act, of a vast Digital Marketing Plan .
So, even before you learn about the 10 Success Factors of mobile marketing for businesses, never forget the first fundamental rule: the user must be the center of attention!
10 Success Factors of Mobile Marketing for Businesses
Ubiquity
Mobile phones are part of consumers’ everyday lives and they can no longer do without them. Companies can reach consumers anytime, anywhere, which is not possible with all other media.
Two-way and immediate response channel
This feature allows for faster and more adjustable results analysis in real time.
Flexible
Mobile devices allow you to carry out transactions or receive information even while you are doing something else or while you are traveling.
All users have a mobile phone
As a result, the response rate is higher than other direct marketing actions.
Great viral potential
Since recipients can easily share or forward campaign content they have received or seen, the viral potential of mobile marketing is substantially higher than other media.
Viral campaigns allow companies to reach more people than they initially contacted. Furthermore, campaigns received by a friend or family member have a greater impact on the recipient than a message sent directly by a company.
Custom
The data sent is private and can be easily personalized. The mobile phone is seen as a personal device that, as a rule, only the user has access to.
In this way, marketing campaigns can be personalized according to the consumer's history, whether by purchasing behavior or consumer type.
Snapshot
Mobile marketing campaigns for businesses can be sent to consumers at a specific time of day or day that is relevant to the business or consumer, and are most effective on social media . For example, coffee shops can send customers a mobile offer that is valid for one morning only. Businesses can also send offers when sales are slowing down.
Geographical
Marketing campaigns can be sent/disseminated taking into account the geographical area where the consumer is located at that time, via Bluetooth or via online platforms taking into account the geographical area where the consumer lives or is physically located when accessing via their mobile phone.
Interactivity
Mobile phones allow for immediate interaction between people and also establish a direct dialogue between companies and consumers. Mobile campaigns allow consumers to take immediate action, for example, they can allow the consumer to reply to a message or scan a code to view the campaign.
Costs versus benefits
Mobile Marketing campaigns for Business tend to be more cost-effective compared to other communication channels, mainly due to the low cost of data transmission and good conversion rates.