Luis Herrera
Apr 20, 22 | 7 min read
Reading time: 6 minutes
Although Instagram is best known as a platform for sharing more beautiful photographs, video is becoming an increasingly bigger part of the popular platform.
Having launched its Stories and IG Live in 2016, the platform (and its users) are embracing ephemeral, long-form video, so learning how to go live on Instagram is essential.
For this reason, if you want to generate a large number of leads online and boost your social media marketing strategy , it is essential that you know how to do live broadcasts on Instagram.
This is definitely a technique you'll want to follow – after all, videos encourage more comments than any other type of Instagram post, and larger accounts see twice as many comments on video posts than on images.
Additionally, posts of this type receive twice as much engagement as other types of posts.
Keep reading in this content, we will go timor-leste email address through the key aspects before, during and after and thus, fully understand how to do live on Instagram successfully.
Continue reading!
Before going live
Let's start with some tips before the live:
Choose attractive Instagram Live themes
If you're going to speak directly to your audience via Instagram Live, you'll need a good reason to ask them to tune in. Despite the short shelf life of this type of content, it's essential to identify a goal for each time you go live.
Wondering what to do on Instagram Live? Here are some popular reasons to host one:
announce the launch of a product or collection;
explain how to use a product or service;
organize a Q&A session with your audience;
interview someone using the "add a friend" feature;
Take your audience behind the scenes of a workspace, event, or trip related to what your brand does;
give a summary of your latest content;
review a product or service that is relevant to your audience;
recommend your favorite tools to perform a certain task;
offer a tip or “trick” on how to overcome a common pain point for your target audience;
explain and react to a recent industry announcement;
behind the scenes images before going on stage at an event or conference;
And any other you can think of!
Whatever your reason for hosting your live stream, think about the desired action you want the buyer persona to take and remind them of it throughout the video. Identify what metrics you will use to track whether the live stream was successful or not.
Practice and prepare
One of the key aspects to highlight in how to go live on Instagram is that videos should not be overly scripted or rehearsed, but it is always a good idea to have a good plan.
Before you go live, create a loose script and go over and over what you want to convey both verbally and physically. Preparation will reduce the chances of making mistakes while you're alive; it's also good to have an idea of the estimated length.
Once you've practiced your script a few times, take test videos and find areas to improve the audience experience. After doing this, ask yourself questions like:
Is the background distracting?
How does it sound, is there good audio?
Is the camera stable, or does it shake while I record?
Is the lighting correct, do I need a ring light to improve the quality?
Set the settings to save the IG Live automatically
Visit your Instagram Story settings by tapping the gear icon in the top left corner of the “stories” screen:
From this screen, you can enable (or disable) settings for:
add the video to the stories ;
allow users to share;
save the video;
automatically post to Facebook stories ;
All of these features can help increase the reach of your video.
From this screen, you can also choose to share the video with specific followers. This feature is great when you have exclusive content for a very specific target audience.
Promote the live stream in advance
Once you've decided on a date, time, and theme for your Instagram Live, let your followers know in advance.
This way, they can set aside time and make sure they tune in. Network stories are a great avenue for pre-stream promotion. It's also a good idea to use all the other platforms you manage to build excitement for the live stream.
Email can be helpful, especially if you include an “add to calendar” option for readers.
What to do during the live?
You already know all the preparations for how to go live on Instagram , it's time to get into action!
Set the title of the video
The audience will likely grow as the content progresses. You can give latecomers some context by setting the “title” of the live stream. To set a title, follow these instructions:
start IG live;
Navigate to the "pin comment" feature and then type the "title" in the comments section of the Live Feed.
tap the comment to pin it.
Reiterate the purpose of your video
Viewers will likely have already seen the livestream promo and scheduled their attendance in advance. Others will have simply stumbled across the livestream – perhaps they’ve seen your content before and are curious about what you have to say.
