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Types of Conversions
Most people equate a conversion with a purchase. However, a conversion latvia phone number resource can also occur before a sale, indicating that a potential customer has moved into the sales funnel. Depending on the goals of the site/business, types of conversions may include:
Internet sales;
leads;
registration, subscription, start of trial period;
filling out the form;
viewing an advertising page/video;
loading document.
How to measure conversion?
Let's say your site gets about 10,000 visitors a day. 1,000 of them take action - make a purchase, sign up for a newsletter, etc. You need to divide the number of actual conversions by the total number of visits.
But it's worth remembering that not all traffic is relevant. You need to consider various metrics:
General traffic QC – analyze all traffic sources;
Marketing Channel CC – measure and compare the conversion rate of different marketing channels;
QC pages – check which of them are working well or poorly;
Keyword QC – identify the most effective keywords;
Campaign QC – Find out if a marketing campaign is producing results.
How to improve conversion?
One of the main methods for monitoring the conversion performance of different landing pages and ads is A/B testing. This process helps you determine which elements of your ads and pages are performing best and which ones need improvement. For example, you can test how different headlines, buttons, calls to action, or images on your landing pages perform to see which variations lead to more conversions.
