As we have already written, a landing page is a special website that is designed to retain the user and motivate him to perform a certain action on the website.
The purpose of a landing page is to convert visitors into leads, i.e. order a service, purchase a product, download an application, subscribe, etc. In this post, we will look at the basic principles of how to create a selling landing page. We will pay attention to both the visual component of the site and its technical features that will help achieve the desired result.
Content
Step 1: Focus on Form
Let's start with the external side of the issue, i.e. with the visual part of the landing page. It is the design of your page that makes the first impression on visitors when they open the site. Bad web design will simply make users close the landing page and go to your competitors.
1. Think about the structure of your landing page
A successful one-page website contains clear blocks, each with its own purpose. It is thanks to the blocks that you can divide the one-page website into visually understandable parts that will be easily perceived by visitors. In these blocks, you can specify all the necessary information that the user expects to see.
The sequence of blocks on the landing page also matters. The information that each part carries should follow the general logic. First, you need to let visitors understand what the page is about. Then you need to present your products or services. And finally, it is important to push the user to action. When thinking about the structure of how to make a selling landing page, remember that all the blocks will be united by a common goal.
landing page structure example
You can make a header that will contain transitions japan phone number resource to blocks on your page for the convenience of users. But, as examples of good landing pages show, such headers may be completely absent from the page. A small number of blocks and a repeated call to action eliminate the need to create a header.
2. Decide on the color scheme of the page
The color scheme of a landing page is certainly related to the idea of the product or services themselves. In addition, the landing page color can match your brand colors. Whatever colors you prefer, remember about consistency. Too many colors in combination can make your site screaming. At the same time, correctly selected shades will make a positive impression on visitors.
More and more often, examples of good landing pages include the use of contrasting black and white . This combination can creatively highlight the product's features. The animated design of the page reveals all the features of the Centros bicycle. The company also uses contrast to emphasize the safety of the vehicle both during the day and at night. The first image shows a bicycle on a white background.
landing page color scheme
When scrolling through the landing page, we see a bicycle with headlights glowing at night.
landing page example
White and black colors, appropriately used in the background and fonts, make a deep impression on visitors.
3. Write attention-grabbing headlines
landing page title example
When planning how to create a landing page that sells, remember that visitors want to get the information they need quickly. This means that well-structured text will ensure that information is easily understood, even when users scroll down the page without reading the text.
To attract attention, headlines should be written in large font. The readability of headlines also depends on the number of words in it. Try to make the headlines as informative as possible with a minimum number of words. This will make it easier for visitors to understand what information is contained in the block. In addition to the main headlines, the landing page can contain subheadings that also briefly convey the essence of the text.
