1. Inbound marketing
As we have mentioned on numerous occasions, inbound marketing focuses on attracting potential clients or buyer personas , as well as getting a greater number of leads that end up becoming clients. With three very different phases: attracting potential clients by offering them relevant content at the right time. Interacting , to have a close relationship through which we gain trust through a friendly treatment. And finally, delighting your client by offering them an exceptional post-sale experience that makes them want to use your services again: building loyalty. If these acquired clients were satisfied, they will not hesitate to recommend you, and thus, little by little, you will manage to increase your client portfolio .
Going a little deeper into the subject, we must take into account a “secondary actor” that makes it a little more difficult to attract our buyer persona : the Internet. Any user can obtain the necessary information on any topic or sector that interests them, without having to go to anyone in person. Therefore, being aware that each list of costa rica consumer email person or industrial business has its peculiarities, it is important to know what our potential buyer is like and how they behave. Most likely, you will have few opportunities to be able to capture their attention.
By knowing what they are like and getting to know them, we mean trying to gather everything within our reach about our potential client: what they do, how they work, their relationships with other companies, preferences on certain topics, etc. Trying to know how they think is key to being able to act at the right time, mature sales opportunities and offer them what they need at that precise moment.
In order to fully understand our potential client, it is necessary to understand the buyer's journey or, in other words, the purchase cycle. An active research process that a user carries out until completing the purchase, divided into three stages: knowledge stage, consideration stage and decision stage. Once we have this clear, we will be ready to personalize the entire process to achieve our objective.
3. Updated CRM
It is worth remembering the meaning of CRM (customer relationship management), as a term used to refer to methodologies, software and, in general, to the capabilities that the Internet has to help a company manage relationships with its database in an organized manner.
