Segmentation capacity. In inbound marketing, users are the ones who approach the company. How is this achieved? Using the right keywords, looking for promotional channels for the stand where our potential clients are. Our visitors will no longer be attracted by a third party (the company organizing the in-person event), but will have a real interest in our services.
Lower cost. Participation fees at events as exhibitors represent a significant expense for companies, a cost to which must be added the travel and accommodation of sales representatives, printing and production of the stand and corporate products... With an inbound marketing plan, expenses are considerably reduced and the investment is much more long-lasting.
Content available to the user 24/7. Unlike a costa rica email list trade show stand, a website is always open to establish a relationship with a potential customer. A trade show lasts only a few days with limited hours. An inbound marketing strategy allows the user to visit our virtual stand and ask any questions they may have at any time, multiplying the options for obtaining leads.
As you can see, many elements of your traditional trade show marketing strategy can easily be converted to the digital world.
Just like your booth, there needs to be value in getting visitors to spend time on your website. Promotions, free content and guides, a blog full of interesting posts, product demonstrations, queries answered immediately, opportunities for visitors to dig deeper, etc. This valuable content will not only be appreciated by your leads but by Google’s algorithm, which will push you up the results page.
Uncertainty about when trade shows will return doesn't have to mean uncertainty for your business. Although the world has slowed down, marketing and lead generation efforts are growing faster than ever. Don't let your company fall behind and accelerate your digital marketing strategy . At Bannister Global we have been working on inbound marketing strategies for years and we can advise you to achieve all your goals.
